M&A Deal Summary

Apax Acquires Trader

On March 25, 2011, private equity firm Apax acquired internet software and services company Trader from Yellow Pages for 745M USD

Acquisition Highlights
  • This is Apax’s 8th transaction in the Internet Software and Services sector.
  • This is Apax’s 33rd largest (disclosed) transaction.
  • This is Apax’s 2nd transaction in Canada.
  • This is Apax’s 1st transaction in Ontario.
Investment Fate
  • Trader was sold to a consortium of financial buyers in 2016 for 1.6B CAD.
  • Trader was sold to a strategic buyer in 2024.

M&A Deal Summary
Date 2011-03-25
Target Trader
Sector Internet Software and Services
Buyer(s) Apax
Sellers(s) Yellow Pages
Deal Type Divestiture
Deal Value 745M USD

Target

Trader

Etobicoke, Ontario, Canada
Trader is a digital automotive marketplace and software solutions provider. The company's marketing software solutions enable dealers to manage their websites, digital marketing campaigns, and inventory. Its online marketplaces and destinations include autotrader.ca, autohebdo.net, and Autos.ca. Trader was founded in 1975 and is based in Etobicoke, Ontario.

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Buyer(S) 1

Buyer

Apax

London, United Kingdom

Investor Investor Investor Investor Investor

Category Private Equity Firm
Founded 1981
PE ASSETS 77.0B USD
Size Mega
Type Sector Agnostic
DESCRIPTION

Apax Partners is a mega-sized private equity investment group, operating across the United States, Europe, Israel and Asia. Broad industry sectors of interest include tech & telecom, media, retail & consumer, healthcare, financial services, and business services. Apax will consider both minority and majority investment positions and prefers companies with strong market positions and growth potential. The Firm generally pursues platform acquisitions valued from $1 to $5 billion. Apax Partners was formed in 1981 and is based in London.

DEAL STATS #
Overall 135 of 262
Sector (Internet Software and Services) 8 of 27
Type (Divestiture) 12 of 27
State (Ontario) 1 of 1
Country (Canada) 2 of 4
Year (2011) 3 of 8
Size (of disclosed) 33 of 54
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2011-03-25 Dealer.com

Burlington, Vermont, United States

Dealer.com helps auto dealers and manufacturers market to potential customers by building websites and integrated solutions that together drive the industry's most comprehensive and effective online marketing platforms. These platforms significantly lower the cost of customer acquisition, enhancing dealers' efficiency and profitability. Today, Dealer.com is the auto retailing industry's technology and market share leader, working with 80% of the top 125 dealer groups recognised by Automotive News.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2011-03-30 Cadent

Carlstadt, New Jersey, United States

Cadent is the leading provider of 3-D digital solutions for the orthodontic and dental industries.

Sell $190M

Seller(S) 1

SELLER

Yellow Pages

Montreal, Quebec, Canada
Category Company
Founded 1908
Sector Digital Media
Employees613
Revenue 239M CAD (2023)
DESCRIPTION

Yellow Pages is a digital media and marketing solutions company that supports local economies by helping neighbourhood businesses reach new customers and foster stronger relationships with existing clients through its various media and products. Yellow Pages was incorporated in 1908 and is based in Montreal, Quebec.

DEAL STATS #
Overall 1 of 2
Sector (Internet Software and Services) 1 of 2
Type (Divestiture) 1 of 2
State (Ontario) 1 of 1
Country (Canada) 1 of 2
Year (2011) 1 of 2
Size (of disclosed) 1 of 2
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2011-11-14 Réseau LesPAC

Longueuil, Canada

LesPAC.com is a classified website, with 1.8 million unique monthly visitors.

Sell $73M
Mergr

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