M&A Deal Summary

AOL Acquires Millennial Media

On November 23, 2015, AOL acquired marketing company Millennial Media for 238M USD

Acquisition Highlights
  • This is AOL’s 4th transaction in the Marketing sector.
  • This is AOL’s 15th largest (disclosed) transaction.
  • This is AOL’s 57th transaction in the United States.
  • This is AOL’s 2nd transaction in Maryland.

M&A Deal Summary
Date 2015-11-23
Target Millennial Media
Sector Marketing
Buyer(s) AOL
Deal Type Add-on Acquisition
Deal Value 238M USD

Target

Millennial Media

Baltimore, Maryland, United States
Millennial Media, Inc. is an independent mobile ad marketplace, making mobile simple for the world’s top brands, app developers and mobile web publishers.

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Buyer(S) 1

Buyer

AOL

New York, New York, United States
Category Company
Founded 1985
Sector Internet Software and Services
Revenue 2.3B USD (2013)
DESCRIPTION
AOL office in Palo Alto, California.
AOL office in Palo Alto, California.

AOL is a media technology company that produces, distributes, and monetizes by connecting publishers with advertisers on its global, programmatic content and advertising platforms. AOL was formed in 1985 and is based in New York, New York.

DEAL STATS #
Overall 62 of 64
Sector (Marketing) 4 of 4
Type (Add-on Acquisition) 56 of 58
State (Maryland) 2 of 2
Country (United States) 57 of 58
Year (2015) 2 of 2
Size (of disclosed) 15 of 24
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2015-09-23 CrunchBase

San Francisco, California, United States

CrunchBase is a database and info provider covering start-ups, venture financings, and investors. It was formed in 2007 as a unit within tech blog TechCrunch.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2016-01-25 AlephD SAS

Paris, France

AlephD SAS is a programmatic platform specializing in publisher analytics and price floor optimization services.

Buy -
Mergr

Product

Company

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