M&A Deal Summary

AOL Acquires Advertising.com

On June 24, 2004, AOL acquired marketing company Advertising.com for 435M USD

Acquisition Highlights
  • This is AOL’s 2nd transaction in the Marketing sector.
  • This is AOL’s 7th largest (disclosed) transaction.
  • This is AOL’s 18th transaction in the United States.
  • This is AOL’s 1st transaction in Maryland.

M&A Deal Summary
Date 2004-06-24
Target Advertising.com
Sector Marketing
Buyer(s) AOL
Deal Type Add-on Acquisition
Deal Value 435M USD

Target

Advertising.com

Baltimore, Maryland, United States
Advertising.com is a provider of marketing services to interactive advertisers.

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Buyer(S) 1

Buyer

AOL

New York, New York, United States
Category Company
Founded 1985
Sector Internet Software and Services
Revenue 2.3B USD (2013)
DESCRIPTION
AOL office in Palo Alto, California.
AOL office in Palo Alto, California.

AOL is a media technology company that produces, distributes, and monetizes by connecting publishers with advertisers on its global, programmatic content and advertising platforms. AOL was formed in 1985 and is based in New York, New York.

DEAL STATS #
Overall 19 of 64
Sector (Marketing) 2 of 4
Type (Add-on Acquisition) 15 of 58
State (Maryland) 1 of 2
Country (United States) 18 of 58
Year (2004) 1 of 2
Size (of disclosed) 7 of 24
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2003-11-19 Singingfish.com

Seattle, Washington, United States

Singingfish.com, Inc. is a categorizing a database of searchable streaming data sources.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2004-08-04 Mailblocks

Los Altos, California, United States

Mailblocks, Inc., founded by WebTV co-founder and former Microsoft executive Phil Goldman, was started with a simple idea: improve the consumer email experience; make it faster, more manageable and free from the aggravation of spam (unsolicited, computer-generated email).

Buy -
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