M&A Deal Summary

AOL Acquires Adap.tv

On September 6, 2013, AOL acquired internet software and services company Adap.tv for 405M USD

Acquisition Highlights
  • This is AOL’s 33rd transaction in the Internet Software and Services sector.
  • This is AOL’s 8th largest (disclosed) transaction.
  • This is AOL’s 50th transaction in the United States.
  • This is AOL’s 21st transaction in California.

M&A Deal Summary

Date 2013-09-06
Target Adap.tv
Sector Internet Software and Services
Buyer(s) AOL
Deal Type Add-on Acquisition
Deal Value 405M USD

Target

Adap.tv

San Mateo, California, United States
Adap.tv, Inc. provides a programmatic video advertising platform for brands, agencies, and publishers.

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Buyer(S) 1

Buyer

AOL

New York, New York, United States

Category Company
Founded 1985
Sector Internet Software and Services
Revenue 2.3B USD (2013)
DESCRIPTION
AOL office in Palo Alto, California.
AOL office in Palo Alto, California.

AOL is a media technology company that produces, distributes, and monetizes by connecting publishers with advertisers on its global, programmatic content and advertising platforms. AOL was formed in 1985 and is based in New York, New York.


DEAL STATS #
Overall 55 of 64
Sector: Internet Software and Services M&A 33 of 38
Type: Add-on Acquisition M&A Deals 49 of 58
State: California M&A 21 of 24
Country: United States M&A 50 of 58
Year: 2013 M&A 2 of 2
Size (of disclosed) 8 of 24
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2013-02-13 gdgt

San Francisco, California, United States

gdgt is a consumer electronics reviews site and database.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2014-01-14 Nullsoft

Dulles, Vermont, United States

Nullsoft is a music technology software company.

Sell -