M&A Deal Summary

AOL Acquires 5min Media

On September 28, 2010, AOL acquired internet software and services company 5min Media for 65M USD

Acquisition Highlights
  • This is AOL’s 27th transaction in the Internet Software and Services sector.
  • This is AOL’s 19th largest (disclosed) transaction.
  • This is AOL’s 2nd transaction in Israel.

M&A Deal Summary
Date 2010-09-28
Target 5min Media
Sector Internet Software and Services
Buyer(s) AOL
Deal Type Add-on Acquisition
Deal Value 65M USD
Advisor(s) Evercore Group (Financial)

Target

5min Media

Tel Aviv, Israel
5min Media is a online video syndication network with more than 20 million unique visitors across its 800 partner sites. The company provides publishers with a comprehensive video platform that includes access to premium content from its library of more than 200,000 vertically segmented videos from thousands of the world's largest media companies and professional independent video producers.

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Buyer(S) 1

Buyer

AOL

New York, New York, United States
Category Company
Founded 1985
Sector Internet Software and Services
Revenue 2.3B USD (2013)
DESCRIPTION
AOL office in Palo Alto, California.
AOL office in Palo Alto, California.

AOL is a media technology company that produces, distributes, and monetizes by connecting publishers with advertisers on its global, programmatic content and advertising platforms. AOL was formed in 1985 and is based in New York, New York.

DEAL STATS #
Overall 46 of 64
Sector (Internet Software and Services) 27 of 37
Type (Add-on Acquisition) 40 of 58
Country (Israel) 2 of 2
Year (2010) 5 of 7
Size (of disclosed) 19 of 24
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2010-09-28 TechCrunch

Palo Alto, California, United States

TechCrunch is a news website covering startups and technology. TechCrunch was formed in 2005 and is based in San Francisco.

Buy $40M
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2010-12-01 Unblaboratory

United States

Unblab built a cloud-based Gmail app, called Gtriage, that uses common and user-specific rules to identify and prioritize important email messages. Think of it as attacking the email overload problem from the opposite end of the spectrum as the anti-spam vendors, but using similar technologies. It’s similar in theory to Gmail’s Priority Inbox.

Buy -
Mergr

Product

Company

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