M&A Deal Summary

AO Smith Acquires Pureit

On July 15, 2024, AO Smith acquired consumer products company Pureit from Hindustan Unilever for 120M USD

Acquisition Highlights
  • This is AO Smith’s 1st transaction in the Consumer Products sector.
  • This is AO Smith’s 6th largest (disclosed) transaction.
  • This is AO Smith’s 1st transaction in India.

M&A Deal Summary

Date 2024-07-15
Target Pureit
Sector Consumer Products
Buyer(s) AO Smith
Sellers(s) Hindustan Unilever
Deal Type Divestiture
Deal Value 120M USD

Target

Pureit

Mumbai, India
Pureit offers a broad range of residential water purification solutions. Pureit is based in Mumbai, India.

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Buyer(S) 1

Buyer

AO Smith

Milwaukee, Wisconsin, United States

Category Company
Founded 1874
Sector Manufacturing
Employees12,000
Revenue 3.9B USD (2023)
DESCRIPTION
Entrance to AO Smith's corporate headquarters in Milwaukee, Wisconsin.
Entrance to AO Smith's corporate headquarters in Milwaukee, Wisconsin.

AO Smith is a manufacturer of water heaters and boilers, serving a diverse mix of residential and commercial end markets. The Company's water heater segment offers electric, natural gas and liquid propane models as well as solar tanks and gas tankless units for today’s energy efficient homes. AO Smith's commercial boilers are used primarily in space heating applications including hospitals, schools, hotels and other large commercial buildings. AO Smith was incorporated in 1874 and is based in Milwaukee, Wisconsin.


DEAL STATS #
Overall 14 of 14
Sector (Consumer Products) 1 of 1
Type (Divestiture) 3 of 3
Country (India) 1 of 1
Year (2024) 1 of 1
Size (of disclosed) 6 of 9
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2023-09-06 Water Tec

Tucson, Arizona, United States

Water Tec is a water treatment company that provides whole-house water conditioners, water softeners, drinking water systems, reverse osmosis, filter systems, salt-free systems, repair parts, replacement filters, and supplies, and residential and commercial installation services. Water Tec was formed in 1967 and is based in Tucson, Arizona.

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Seller(S) 1

SELLER

Hindustan Unilever

Mumbai, India

Category Company
Founded 1888
Sector Consumer Products
Employees19,427
Revenue 609.7B INR (2024)
DESCRIPTION

Hindustan Unilever is India's Consumer Goods Company with a heritage of over 80 years in India and touches the lives of two out of three Indians. The Company has over 16,000 employees and has an annual turnover of27408crores (financial year 2013 - 2014). HUL is a subsidiary of Unilever, one of the world’s leading suppliers of fast moving consumer goods with strong local roots in more than 100 countries across the globe with annual sales of €49.8 billion in 2013. Unilever has 67.25% shareholding in HUL. Hindustan Unilever was founded in 1888 and is based in Mumbai, India.


DEAL STATS #
Overall 3 of 3
Sector (Consumer Products) 1 of 1
Type (Divestiture) 3 of 3
Country (India) 3 of 3
Year (2024) 1 of 1
Size (of disclosed) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2020-04-01 GlaxoSmithKline Consumer Healthcare

Gurugram, India

GlaxoSmithKline Consumer Healthcare Ltd. is a consumer healthcare company that provides brands like Sensodyne, Eno, Crocin, and Otrivin. GlaxoSmithKline Consumer Healthcare is based in Gurugram, India.

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