M&A Deal Summary

AO Smith Acquires Pureit

On July 15, 2024, AO Smith acquired consumer products company Pureit from Hindustan Unilever for 120M USD

Acquisition Highlights
  • This is AO Smith’s 1st transaction in the Consumer Products sector.
  • This is AO Smith’s 7th largest (disclosed) transaction.
  • This is AO Smith’s 1st transaction in India.

M&A Deal Summary

Date 2024-07-15
Target Pureit
Sector Consumer Products
Buyer(s) AO Smith
Sellers(s) Hindustan Unilever
Deal Type Divestiture
Deal Value 120M USD

Target

Pureit

Mumbai, India
Pureit offers a broad range of residential water purification solutions. Pureit is based in Mumbai, India.

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Buyer(S) 1

Buyer

AO Smith

Milwaukee, Wisconsin, United States

Category Company
Founded 1874
Sector Manufacturing
Employees12,700
Revenue 3.8B USD (2024)
DESCRIPTION
Entrance to AO Smith's corporate headquarters in Milwaukee, Wisconsin.
Entrance to AO Smith's corporate headquarters in Milwaukee, Wisconsin.

AO Smith is a manufacturer of water heaters and boilers, serving a diverse mix of residential and commercial end markets. The Company's water heater segment offers electric, natural gas and liquid propane models as well as solar tanks and gas tankless units for today’s energy efficient homes. AO Smith was incorporated in 1874 and is based in Milwaukee, Wisconsin.


DEAL STATS #
Overall 14 of 15
Sector: Consumer Products M&A 1 of 1
Type: Divestiture M&A Deals 3 of 3
Country: India M&A 1 of 1
Year: 2024 M&A 1 of 1
Size (of disclosed) 7 of 10
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2023-09-06 Water Tec

Tucson, Arizona, United States

Water Tec is a water treatment company that provides whole-house water conditioners, water softeners, drinking water systems, reverse osmosis, filter systems, salt-free systems, repair parts, replacement filters, and supplies, and residential and commercial installation services. Water Tec was formed in 1967 and is based in Tucson, Arizona.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2025-11-12 Leonard Valve

Cranston, Rhode Island, United States

Leonard Valve is a specialist manufacturer of water temperature-control valves and related systems. It focused on designing and producing thermostatic and digital mixing valves, master mixing systems, emergency eyewash/drench-shower safety valves, and hose assemblies, all aimed at providing safe, tempered water in commercial, institutional, and industrial applications. Leonard Valve was formed in 1913 and is based in Cranston, Rhode Island.

Buy $470M

Seller(S) 1

SELLER

Hindustan Unilever

Mumbai, India

Category Company
Founded 1888
Sector Consumer Products
Employees18,802
Revenue 622.9B INR (2025)
DESCRIPTION

Hindustan Unilever is a consumer goods company. HUL is a subsidiary of Unilever, a supplier of fast-moving consumer goods with strong local roots in more than 100 countries across the globe. Hindustan Unilever was founded in 1888 and is based in Mumbai, Maharashtra.


DEAL STATS #
Overall 3 of 3
Sector: Consumer Products M&A 1 of 1
Type: Divestiture M&A Deals 3 of 3
Country: India M&A 3 of 3
Year: 2024 M&A 1 of 1
Size (of disclosed) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2020-04-01 GlaxoSmithKline Consumer Healthcare

Gurugram, India

GlaxoSmithKline Consumer Healthcare Ltd. is a consumer healthcare company that provides brands like Sensodyne, Eno, Crocin, and Otrivin. GlaxoSmithKline Consumer Healthcare is based in Gurugram, India.

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