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  5. Antevenio SA Acquires Netfilia Interactive SA

M&A Deal Summary

Antevenio SA Acquires Netfilia Interactive SA

On April 2, 2007, Antevenio SA acquired marketing company Netfilia Interactive SA from Going Investment

Acquisition Highlights
  • This is Antevenio SA’s 1st transaction in the Marketing sector.
  • This is Antevenio SA’s 1st transaction in Spain.

M&A Deal Summary
Date 2007-04-02
Target Netfilia Interactive SA
Sector Marketing
Buyer(s) Antevenio SA
Sellers(s) Going Investment
Deal Type Add-on Acquisition

Target

Netfilia Interactive SA

Spain
Netfilia Interactive SA operates as a supplier of performance marketing services and affiliate programs on the Internet. Since 2001, Netfilia Spanish is the first network of affiliate advertising, supports more than 20,000, more than 90 categories of information and more than 100 advertisers. It generates more than 300 million monthly impressions reaching over 10 million users.

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Buyer(S) 1

Buyer

Antevenio SA

Madrid, Spain
Category Company
Founded 1997
Sector Digital Media
Revenue 24M EUR (2015)
DESCRIPTION

Antevenio is a pioneer and well-known company in the marketing technology and digital industry in Spain. Antevenio is a company with 19 years of experience in performance and brand marketing and is a pioneer in the digital industry in Spain.

DEAL STATS #
Overall 1 of 2
Sector: Marketing M&A 1 of 1
Type: Add-on Acquisition M&A Deals 1 of 1
Country: Spain M&A 1 of 1
Year: 2007 M&A 1 of 1
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2017-06-23 React2Media

New York, New York, United States

React2Media LLC is a digital performance-based marketing company. Working across Web, mobile, and social media platforms. React2Media offers advertisers, and publishers a range of technology based lead generation and performance based marketing solutions.

Buy -

Seller(S) 1

SELLER

Going Investment

Zaragoza, Spain

Investor Investor Investor

Category Private Equity Firm
Founded 1998
PE ASSETS 60M EUR
Size Small
Type Sector Agnostic
DESCRIPTION

Going Investment is an independent Spanish private equity firm focused on the development and growth of small and medium-sized businesses. The Firm is sector and stage agnostic and generally looks to acquire minority positions. Target companies generally possess attractive business models with the potential for 'high profitability'. Going Investment was formed in 1998 and is based in Zaragoza.

DEAL STATS #
Overall 3 of 9
Sector: Marketing M&A 1 of 1
Type: Add-on Acquisition M&A Deals 1 of 5
Country: Spain M&A 3 of 9
Year: 2007 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2007-01-01 Araven

Zaragoza, Spain

Araven is a designer and marketer of plastic kitchenware for home and for the hospitality industry, and equipment for large areas. Araven was founded in 1976 and is based in Zaragoza, Spain.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2009-02-10 Markleen Group

San Mateo de Gallego, Spain

Markleen Group is a manufacturer of oil spill response and aquaculture equipment. Markleen Group provides solutions including products and services for combating oil spills at sea. Markleen Group was founded in 1994 and is based in Zaragoza, Spain.

Buy -
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