M&A Deal Summary |
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Date | 2021-11-30 |
Target | True Influence |
Sector | Marketing |
Buyer(s) | Anteriad |
Deal Type | Add-on Acquisition |
Advisor(s) | Canaccord Genuity (Financial) |
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Anteriad is a provider of multi-channel B2B database products and services solutions. MeritDirect leverages its major database technology platform to give multi-channel marketers access to the most comprehensive, current, and relevant B2B data in the market so they can optimize and improve their customer acquisition and retention efforts. Anteriad was founded in 2000 and is based in Rye Brook, New York.
DEAL STATS | # |
---|---|
Overall | 3 of 4 |
Sector (Marketing) | 3 of 4 |
Type (Add-on Acquisition) | 3 of 4 |
State (New Jersey) | 1 of 1 |
Country (United States) | 3 of 3 |
Year (2021) | 1 of 1 |
DATE | TARGET | DEAL TYPE | VALUE |
---|---|---|---|
2020-11-19 |
180byTwo
Clearwater, Florida, United States 180byTwo LLC is a provider of business data, database products, consultative marketing services, and campaign execution solutions with a singular focus in B2B. 180byTwo was founded in 2017 and is based in Clearwater, Florida. |
Buy | - |
DATE | TARGET | DEAL TYPE | VALUE |
---|---|---|---|
2023-04-03 |
BNZSA
Madrid, France BNZSA is a provider of international-focused B2B demand generation solutions, delivering qualified, sales-ready prospects to 50+ multi-national enterprise clients. The company serves a top-tier list of clients, including Oracle, SAP, Acer, Dell, Fujitsu, and other leading brands. Anteriad and BNZSA will deliver a robust value proposition and service offering for clients across the B2B demand generation funnel. Clients will now have access to the combined its global scale and reach, as well as highly relevant local expertise in global markets, with an ability to execute campaigns in 26 languages. BNZSA is based in Madrid. |
Buy | - |