M&A Deal Summary

Anteriad Acquires True Influence

On November 30, 2021, Anteriad acquired marketing company True Influence

Acquisition Highlights
  • This is Anteriad’s 3rd transaction in the Marketing sector.
  • This is Anteriad’s 3rd transaction in the United States.
  • This is Anteriad’s 1st transaction in New Jersey.

M&A Deal Summary

Date 2021-11-30
Target True Influence
Sector Marketing
Buyer(s) Anteriad
Deal Type Add-on Acquisition
Advisor(s) Canaccord Genuity (Financial)

Target

True Influence

Princeton, New Jersey, United States
True Influence is involved in the identification, processing, and delivery of relevant buyer intent signals in the B2B marketplace. Their proprietary approach to identity resolution and intent signal analysis is unique in that they collect and catalog decision-makers content consumption behaviors across the internet. They expertly leverage data, technology, and content to drive high-impact marketing campaigns to help their customers win new business. True Influence generates revenue across multiple industries, promoting brands and products from successful global companies including industry-leading enterprise technology brands. True Influence was formed in 2008 and is based in Princeton, New Jersey.

Search 201,157 Deals Now

SEARCH BY

  • Buyer Type (PE or Strategic)
  • Deal Size ($10M to $10B+)
  • Sector (60 Sectors)
  • Deal Type
  • Geography
  • & More

Try For Free 7-Day Free Trial

Buyer(S) 1

Buyer

Anteriad

Rye Brook, New York, United States

Category Company
Founded 2000
Sector Marketing
DESCRIPTION

Anteriad is a provider of multi-channel B2B database products and services solutions. MeritDirect leverages its major database technology platform to give multi-channel marketers access to the most comprehensive, current, and relevant B2B data in the market so they can optimize and improve their customer acquisition and retention efforts. Anteriad was founded in 2000 and is based in Rye Brook, New York.


DEAL STATS #
Overall 3 of 4
Sector (Marketing) 3 of 4
Type (Add-on Acquisition) 3 of 4
State (New Jersey) 1 of 1
Country (United States) 3 of 3
Year (2021) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2020-11-19 180byTwo

Clearwater, Florida, United States

180byTwo LLC is a provider of business data, database products, consultative marketing services, and campaign execution solutions with a singular focus in B2B. 180byTwo was founded in 2017 and is based in Clearwater, Florida.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2023-04-03 BNZSA

Madrid, France

BNZSA is a provider of international-focused B2B demand generation solutions, delivering qualified, sales-ready prospects to 50+ multi-national enterprise clients. The company serves a top-tier list of clients, including Oracle, SAP, Acer, Dell, Fujitsu, and other leading brands. Anteriad and BNZSA will deliver a robust value proposition and service offering for clients across the B2B demand generation funnel. Clients will now have access to the combined its global scale and reach, as well as highly relevant local expertise in global markets, with an ability to execute campaigns in 26 languages. BNZSA is based in Madrid.

Buy -