M&A Deal Summary

Anteriad Acquires BNZSA

On April 3, 2023, Anteriad acquired marketing company BNZSA

Acquisition Highlights
  • This is Anteriad’s 4th transaction in the Marketing sector.
  • This is Anteriad’s 1st transaction in France.

M&A Deal Summary

Date 2023-04-03
Target BNZSA
Sector Marketing
Buyer(s) Anteriad
Deal Type Add-on Acquisition

Target

BNZSA

Madrid, France
BNZSA is a provider of international-focused B2B demand generation solutions, delivering qualified, sales-ready prospects to 50+ multi-national enterprise clients. The company serves a top-tier list of clients, including Oracle, SAP, Acer, Dell, Fujitsu, and other leading brands. Anteriad and BNZSA will deliver a robust value proposition and service offering for clients across the B2B demand generation funnel. Clients will now have access to the combined its global scale and reach, as well as highly relevant local expertise in global markets, with an ability to execute campaigns in 26 languages. BNZSA is based in Madrid.

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Buyer(S) 1

Buyer

Anteriad

Rye Brook, New York, United States

Category Company
Founded 2000
Sector Marketing
DESCRIPTION

Anteriad is a provider of multi-channel B2B database products and service solutions. Anteriad leverages its major database technology platform to give multi-channel marketers access to the most comprehensive, current, and relevant B2B data in the market so they can optimize and improve their customer acquisition and retention efforts. Anteriad was founded in 2000 and is based in Rye Brook, New York.


DEAL STATS #
Overall 4 of 4
Sector: Marketing M&A 4 of 4
Type: Add-on Acquisition M&A Deals 4 of 4
Country: France M&A 1 of 1
Year: 2023 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-11-30 True Influence

Princeton, New Jersey, United States

True Influence is involved in the identification, processing, and delivery of relevant buyer intent signals in the B2B marketplace. Their proprietary approach to identity resolution and intent signal analysis is unique in that they collect and catalog decision-makers content consumption behaviors across the internet. They expertly leverage data, technology, and content to drive high-impact marketing campaigns to help their customers win new business. True Influence generates revenue across multiple industries, promoting brands and products from successful global companies including industry-leading enterprise technology brands. True Influence was formed in 2008 and is based in Princeton, New Jersey.

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