M&A Deal Summary

Anteriad Acquires 180byTwo

On November 19, 2020, Anteriad acquired marketing company 180byTwo

Acquisition Highlights
  • This is Anteriad’s 2nd transaction in the Marketing sector.
  • This is Anteriad’s 2nd transaction in the United States.
  • This is Anteriad’s 1st transaction in Florida.

M&A Deal Summary

Date 2020-11-19
Target 180byTwo
Sector Marketing
Buyer(s) Anteriad
Deal Type Add-on Acquisition

Target

180byTwo

Clearwater, Florida, United States
180byTwo LLC is a provider of business data, database products, consultative marketing services, and campaign execution solutions with a singular focus in B2B. 180byTwo was founded in 2017 and is based in Clearwater, Florida.

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Buyer(S) 1

Buyer

Anteriad

Rye Brook, New York, United States

Category Company
Founded 2000
Sector Marketing
DESCRIPTION

Anteriad is a provider of multi-channel B2B database products and services solutions. MeritDirect leverages its major database technology platform to give multi-channel marketers access to the most comprehensive, current, and relevant B2B data in the market so they can optimize and improve their customer acquisition and retention efforts. Anteriad was founded in 2000 and is based in Rye Brook, New York.


DEAL STATS #
Overall 2 of 4
Sector (Marketing) 2 of 4
Type (Add-on Acquisition) 2 of 4
State (Florida) 1 of 1
Country (United States) 2 of 3
Year (2020) 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2020-01-02 Compass Marketing Solutions

Lincoln, Nebraska, United States

Compass Marketing Solutions is a provider of accurate and targeted sales and marketing information and integration for both businesses and consumers. The organization applies a data-driven approach in both offline and online environments. Compass Marketing Solutions was founded in 2005 and is based in Lincoln, Nebraska.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-11-30 True Influence

Princeton, New Jersey, United States

True Influence is involved in the identification, processing, and delivery of relevant buyer intent signals in the B2B marketplace. Their proprietary approach to identity resolution and intent signal analysis is unique in that they collect and catalog decision-makers content consumption behaviors across the internet. They expertly leverage data, technology, and content to drive high-impact marketing campaigns to help their customers win new business. True Influence generates revenue across multiple industries, promoting brands and products from successful global companies including industry-leading enterprise technology brands. True Influence was formed in 2008 and is based in Princeton, New Jersey.

Buy -