M&A Deal Summary

Ansira Acquires Defakto

On October 1, 2018, Ansira acquired digital media company Defakto

Acquisition Highlights
  • This is Ansira’s 2nd transaction in the Digital Media sector.
  • This is Ansira’s 5th transaction in the United States.
  • This is Ansira’s 3rd transaction in Texas.

M&A Deal Summary
Date 2018-10-01
Target Defakto
Sector Digital Media
Buyer(s) Ansira
Deal Type Add-on Acquisition

Target

Defakto

Dallas, Texas, United States
Defakto LLC is a marketing technology agency that specializes in creating connected customer experiences that leverage the Adobe Experience Cloud.

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Buyer(S) 1

Buyer

Ansira

St. Louis, Missouri, United States
Category Company
Founded 1919
Sector Marketing
Employees500
DESCRIPTION

Ansira is a data-driven, technology-enabled marketing solutions provider, specializing in the integration of local and national marketing programs. Ansira was founded in 1919 and is based in St. Louis, Missouri.

DEAL STATS #
Overall 5 of 9
Sector (Digital Media) 2 of 2
Type (Add-on Acquisition) 4 of 7
State (Texas) 3 of 3
Country (United States) 5 of 9
Year (2018) 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2018-06-01 Brand Protection Agency

Dallas, Texas, United States

Brand Protection Agency is a SaaS-based platform that provides manufacturers and brands with the ability to monitor, manage and communicate with their online reseller channels. Brand Protection Agency is based in Dallas, Texas.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2019-04-02 BrightWave Marketing

Atlanta, Georgia, United States

BrightWave Marketing, Inc. is an email marketing agency. BrightWave elevates eCRM and cross-channel programs through industry-leading innovation, relationship orchestration, and pioneering inbox experiences. BrightWave Marketing, Inc. was founded in 2003 and is based in Atlanta, Georgia.

Buy -
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