M&A Deal Summary

Ansira Acquires BrightWave Marketing

On April 2, 2019, Ansira acquired marketing company BrightWave Marketing

Acquisition Highlights
  • This is Ansira’s 2nd transaction in the Marketing sector.
  • This is Ansira’s 6th transaction in the United States.
  • This is Ansira’s 1st transaction in Georgia.

M&A Deal Summary
Date 2019-04-02
Target BrightWave Marketing
Sector Marketing
Buyer(s) Ansira
Deal Type Add-on Acquisition

Target

BrightWave Marketing

Atlanta, Georgia, United States
BrightWave Marketing, Inc. is an email marketing agency. BrightWave elevates eCRM and cross-channel programs through industry-leading innovation, relationship orchestration, and pioneering inbox experiences. BrightWave Marketing, Inc. was founded in 2003 and is based in Atlanta, Georgia.

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Buyer(S) 1

Buyer

Ansira

St. Louis, Missouri, United States
Category Company
Founded 1919
Sector Marketing
Employees500
DESCRIPTION

Ansira is a data-driven, technology-enabled marketing solutions provider, specializing in the integration of local and national marketing programs. Ansira was founded in 1919 and is based in St. Louis, Missouri.

DEAL STATS #
Overall 6 of 9
Sector (Marketing) 2 of 4
Type (Add-on Acquisition) 5 of 7
State (Georgia) 1 of 1
Country (United States) 6 of 9
Year (2019) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2018-10-01 Defakto

Dallas, Texas, United States

Defakto LLC is a marketing technology agency that specializes in creating connected customer experiences that leverage the Adobe Experience Cloud.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2020-02-20 CDK Global - Digital Marketing Business

Hoffman Estates, Illinois, United States

CDK Global's Digital Marketing Business provides proprietary websites and advertising technology to drive more than 83 million monthly unique visitors across a multitiered automotive landscape.

Buy -
Mergr

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