M&A Deal Summary

Animoca Brands Acquires Pixowl

On August 27, 2018, Animoca Brands acquired digital media company Pixowl for 5M USD

Acquisition Highlights
  • This is Animoca Brands’ 2nd transaction in the Digital Media sector.
  • This is Animoca Brands’ largest (disclosed) transaction.
  • This is Animoca Brands’ 2nd transaction in the United States.
  • This is Animoca Brands’ 1st transaction in California.

M&A Deal Summary
Date 2018-08-27
Target Pixowl
Sector Digital Media
Buyer(s) Animoca Brands
Deal Type Add-on Acquisition
Deal Value 5M USD

Target

Pixowl

San Francisco, California, United States
Pixowl, Inc. is an independent mobile game company. Pixowl provides games under the Pixowl, Greedy Grub, Doodle Grub, Safari Party, and The Sandbox brands. Pixowl, Inc. was founded in 2011 and is based in San Francisco, California.

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Buyer(S) 1

Buyer

Animoca Brands

Hong Kong, China
Category Company
Sector Software
DESCRIPTION

Animoca Brands Corp. Ltd. is a provider of games for smartphones.

DEAL STATS #
Overall 3 of 4
Sector (Digital Media) 2 of 2
Type (Add-on Acquisition) 3 of 4
State (California) 1 of 2
Country (United States) 2 of 3
Year (2018) 1 of 1
Size (of disclosed) 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2017-11-15 Animoca Brands - 318 Casual Mobile Game

Hong Kong, China

Animoca Brands Corp. Ltd. - 318 Casual Mobile Game consists of over 325 million new players from the portfolio of casual games.

Sell AU$3M
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2022-12-06 Pixelynx

Encino, California, United States

Pixelynx is a music and gaming entity operating across five countries to create a physical and digital ecosystem for artists and fans by building products that blur the lines between music, gaming, and Web3 (a decentralized ecosystem based on blockchain technologies). Its ecosystem will provide artists control over how they build experiences with fans, partners, and platforms to create new ways for music lovers to develop, share, and monetize music. Pixelynx is based in Encino, California.

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