Add-on Acquisition • Internet Software and Services

Andy Lally ALIVE Acquires Track Bookings

On June 28, 2023, Andy Lally ALIVE acquired internet software and services company Track Bookings

Acquisition Context

This is Andy Lally ALIVE’s 1st transaction in the Internet Software and Services sector.
This is Andy Lally ALIVE’s 1st transaction in the United States.
This is Andy Lally ALIVE’s 1st transaction in Pennsylvania.

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M&A Deal Summary
Date	June 28, 2023
Target	Track Bookings
Sector	Internet Software and Services
Buyer(s)	Andy Lally ALIVE
Deal Type	Add-on Acquisition

Target Company

Track Bookings

West Chester, Pennsylvania, United States

Track Bookings is an online motorsports network of services for track day needs. You can find and book any participating track, instructor, vehicle(s), and more. The Company utilizes a detailed filter and category system that allows bookers to find the providers that fit their needs, coupled with robust provider profiles to ensure bookers and providers are perfectly matched. Track Bookings is based in West Chester, Pennsylvania.

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Buyer Overview 1

Buyer

Andy Lally ALIVE

West Chester, Pennsylvania, United States

Category	Company
Founded	2016
Sector	Business Services

DESCRIPTION

Andy Lally ALIVE is a marketing and technology company that serves automotive enthusiasts and the motorsports industry through an ecosystem of industry-specific platforms, solutions, and services. Andy Lally ALIVE was founded in 2016 and is based in West Chester, Pennsylvania.

Deal Context for Buyer	#
Overall	1 of 1
Sector: Internet Software and Services	1 of 1
Type: Add-on Acquisition	1 of 1
State: Pennsylvania	1 of 1
Country: United States	1 of 1
Year: 2023	1 of 1

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