M&A Deal Summary

Ancestry Acquires iMemories

On July 30, 2025, Ancestry acquired internet software and services company iMemories from Greens Farms Capital and Landon Capital Partners

Acquisition Highlights
  • This is Ancestry’s 4th transaction in the Internet Software and Services sector.
  • This is Ancestry’s 7th transaction in the United States.
  • This is Ancestry’s 1st transaction in Arizona.

M&A Deal Summary

Date 2025-07-30
Target iMemories
Sector Internet Software and Services
Buyer(s) Ancestry
Sellers(s) Greens Farms Capital
Landon Capital Partners
Deal Type Add-on Acquisition

Target

iMemories

Scottsdale, Arizona, United States
iMemories is focused on preserving and sharing a lifetime of memories by taking old home movies on 8mm, Super 8, and VHS, as well as photo prints, negatives, and slides, and digitizing them with pristine quality so they last for generations to come. Their innovative app allows customers to view and share memories on any device, organize them, and add to them over time. iMemories was formed in 2006 and is based in Scottsdale, Arizona.

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Buyer(S) 1

Buyer

Ancestry

Lehi, Utah, United States

Category Company
Founded 1990
Sector Information Services
DESCRIPTION
Ancestry.com's offices in Dublin, Ireland.
Ancestry.com's offices in Dublin, Ireland.

Ancestry is a provider of family history and consumer genomics information, and helps people gain a new level of understanding about their lives. The Company's suite of history products include Archives, Fold3, Newspapers.com, AncestryDNA, and Ancestry Health. Ancestry was founded in 1990 and is based in Lehi, Utah.


DEAL STATS #
Overall 9 of 9
Sector: Internet Software and Services M&A 4 of 4
Type: Add-on Acquisition M&A Deals 9 of 9
State: Arizona M&A 1 of 1
Country: United States M&A 7 of 7
Year: 2025 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-08-31 Geneanet

Paris, France

Geneanet is a genealogy company with over 30 billion records from more than 80 countries. Geneanet offers a secure solution for sharing family trees, family pictures, archival records, and more. Geneanet also offers a powerful search engine, email alerts to be alerted when new data has been indexed, and forums and personal mailbox to discuss with other members. Geneanet was founded in 1996 and is based in Paris, France.

Buy -

Seller(S) 2

DESCRIPTION

Greens Farms Capital is a private equity firm focused on acquiring lower middle-market companies that enable greater business efficiency and automation. The Firm will consider a variety of investment situations including buyouts, acquisition financing, shareholder liquidity needs, and growth capital. Specific areas of interest include business services, information services, software, marketing services, and value-added manufacturing. Greens Farms Capital was formed in 2020 and is headquartered in Westport, Connecticut.


DEAL STATS #
Overall 1 of 1
Sector: Internet Software and Services M&A 1 of 1
Type: Add-on Acquisition M&A Deals 1 of 1
State: Arizona M&A 1 of 1
Country: United States M&A 1 of 1
Year: 2025 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2022-02-15 iMemories

Scottsdale, Arizona, United States

iMemories is focused on preserving and sharing a lifetime of memories by taking old home movies on 8mm, Super 8, and VHS, as well as photo prints, negatives, and slides, and digitizing them with pristine quality so they last for generations to come. Their innovative app allows customers to view and share memories on any device, organize them, and add to them over time. iMemories was formed in 2006 and is based in Scottsdale, Arizona.

Buy -
DESCRIPTION

Landon Capital Partners is a family office focused on acquiring healthcare services, niche manufacturing, business services, and food/beverage companies. Landon Capital seeks control situations and prefers US-based opportunities, although the Firm will opportunistically consider acquisitions in Europe. Target companies generally exhibit opportunities to create value, strong management, and predictable earnings. Landon Capital Partners was formed in 2015 and is based in Boston, Massachusetts, and has offices in New York and London.


DEAL STATS #
Overall 5 of 5
Sector: Internet Software and Services M&A 2 of 2
Type: Add-on Acquisition M&A Deals 2 of 2
State: Arizona M&A 2 of 2
Country: United States M&A 5 of 5
Year: 2025 M&A 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2025-04-14 Heartisan Foods

Barron, Wisconsin, United States

Heartisan Foods is a specialty cheese manufacturer and distributor that focuses on producing branded and private-label specialty and flavored cheese products, offering over 70 varieties, including bricks, rounds, slices, curds, shreds, and spreads. Heartisan Foods was founded in 1991 and is based in Barron, Wisconsin.

Sell -