M&A Deal Summary

Amulet Capital Partners Acquires Eruptr

On February 7, 2023, private equity firm Amulet Capital Partners acquired marketing company Eruptr from H.I.G. Private Equity

Acquisition Highlights
  • This is Amulet Capital Partners’ 1st transaction in the Marketing sector.
  • This is Amulet Capital Partners’ 10th transaction in the United States.
  • This is Amulet Capital Partners’ 2nd transaction in Florida.

M&A Deal Summary

Date 2023-02-07
Target Eruptr
Sector Marketing
Buyer(s) Amulet Capital Partners
Sellers(s) H.I.G. Private Equity
Deal Type Secondary Buyout
Advisor(s) Canaccord Genuity (Financial)
Sidley (Legal)

Target

Eruptr

Lakewood Ranch, Florida, United States
Eruptr is a provider of ROI-focused digital marketing patient engagement and customer acquisition solutions for hospitals and healthcare systems. Eruptr was founded in 2009 and is based in Lakewood Ranch, Florida.

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Buyer(S) 1

DESCRIPTION

Amulet Capital Partners is a private investment firm focused on middle-market investments in the healthcare sector. Amulet looks to commit $25 to $150 million per transaction to a support a variety of transaction situations including, buyouts, corporate divestitures, growth capital financings, and special situations. Amulet Capital was established in 2013 and is headquartered in Greenwich, Connecticut.


DEAL STATS #
Overall 11 of 15
Sector (Marketing) 1 of 1
Type (Secondary Buyout) 3 of 3
State (Florida) 2 of 2
Country (United States) 10 of 14
Year (2023) 1 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2022-11-29 United Vein & Vascular Centers

Tampa, Florida, United States

United Vein & Vascular Centers is a provider of high-quality vascular care treatment services. United Vein & Vascular Centers was founded in 2014 and is based in Tampa, Florida.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2023-05-04 minds + assembly

New York, New York, United States

minds + assembly is a premier design-focused brand launch agency, providing digitally advanced solutions and an unparalleled client experience for leading global healthcare companies. minds + assembly was founded in 2015 and is based in New York City.

Buy -

Seller(S) 1

SELLER

H.I.G. Private Equity

Miami, Florida, United States

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 1993
PE ASSETS 65.0B USD
Size Mega
Type Sector Agnostic
DESCRIPTION

HIG Private Equity is the private equity arm of HIG Capital LLC. The firm focuses on management buyouts, growth equity investments, and recapitalizations of middle market companies with an enterprise value of $50 - $1000 million. The Firm also will consider add-on acquisitions, industry consolidations, going-privates, and corporate divestitures. Sectors of interest include aerospace, building materials, business services, consumer products, distribution, healthcare, infrastructure, contracting, manufacturing, media, oil & gas services, IT, and transportation. HIG was formed in 1993 and has offices in Miami, Atlanta, Boston, and San Francisco. HIG's European affiliate is HIG Europe with offices in London, Hamburg, and Paris.


DEAL STATS #
Overall 156 of 175
Sector (Marketing) 9 of 9
Type (Secondary Buyout) 63 of 71
State (Florida) 18 of 19
Country (United States) 112 of 120
Year (2023) 3 of 12
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2023-01-17 Classic Lifts

Rotherham, United Kingdom

Classic Lifts is a UK provider of lift engineering and maintenance services from seven branches across the UK. The business is passionate about using its local presence and technical expertise to deliver great customer service centered around the values of integrity, honesty, and reliability. Classic Lifts is based in Rotherham, United Kingdom.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2023-02-16 Pinalli

Milan, Italy

Pinalli is a distribution platform for Beauty & Personal Care (“BPC”) products. Pinalli’s offer includes beauty products such as perfumes, make-up, face care, hair care and sun protection products from over 350 high-end brands. Pinalli was founded in 1984 and is based in Milan, Italy.

Buy -