M&A Deal Summary

Amsive Acquires Genesis Direct

On March 16, 2022, Amsive acquired marketing company Genesis Direct

Acquisition Highlights
  • This is Amsive’s 5th transaction in the Marketing sector.
  • This is Amsive’s 5th transaction in the United States.
  • This is Amsive’s 1st transaction in Florida.

M&A Deal Summary
Date 2022-03-16
Target Genesis Direct
Sector Marketing
Buyer(s) Amsive
Deal Type Add-on Acquisition

Target

Genesis Direct

Tampa, Florida, United States
Genesis Direct is a data-driven marketing agency specializing in lead generation and conversion in the healthcare space and other niche verticals. Utilizing robust data analytics, coupled with highly engaging personalized messaging, Genesis provides high returns on clients' marketing investments. Genesis Direct is based in Tampa, Florida.

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Buyer(S) 1

Buyer

Amsive

Bolingbrook, Illinois, United States
Category Company
Founded 1980
Sector Marketing
DESCRIPTION

Amsive is a provider of tech-enabled, data-driven marketing solutions focused on customer acquisition and engagement for Fortune 1000 customers. The Company provides personalized, turnkey marketing solutions which generate high returns on investment across the financial services, insurance, healthcare, retail and automotive industries. Amsive was founded in is based in Bolingbrook, Illinois.

DEAL STATS #
Overall 5 of 5
Sector (Marketing) 5 of 5
Type (Add-on Acquisition) 5 of 5
State (Florida) 1 of 1
Country (United States) 5 of 5
Year (2022) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-12-09 iFuel Interactive

New York, New York, United States

iFuel Interactive is an advertising and development agency that identifies and communicates brand stories everywhere brands live. As a full-service agency, iFuel offers 360° services from branding, design, and development to eCommerce, media, and experiential marketing. iFuel Interactive was founded n 2005 and is based in New York City.

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