M&A Deal Summary

Amplitude Acquires Kraftful

On July 10, 2025, Amplitude acquired information technology company Kraftful

Acquisition Highlights
  • This is Amplitude’s 2nd transaction in the Information Technology sector.
  • This is Amplitude’s 2nd transaction in the United States.
  • This is Amplitude’s 2nd transaction in California.

M&A Deal Summary

Date 2025-07-10
Target Kraftful
Sector Information Technology
Buyer(s) Amplitude
Deal Type Add-on Acquisition

Target

Kraftful

San Francisco, California, United States
Kraftful is an AI-native Voice of Customer (VoC) startup provides teams a 360-view to their customers to build products and digital experiences. Kraftful is based in San Francisco, California.

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Buyer(S) 1

Buyer

Amplitude

San Francisco, California, United States

Category Company
Founded 2011
Sector Information Technology
Revenue 299M USD (2024)
DESCRIPTION

Amplitude is a digital analytics platform that helps companies unlock the power of their products. More than 3,200 customers, including Atlassian, NBCUniversal, Under Armour, Shopify, and Jersey Mike’s, rely on Amplitude to gain self-service visibility into the entire customer journey. The company guides clients every step of the way as they capture data they can trust, uncover clear insights about customer behavior, and take faster action. Amplitude is based in San Francisco, California.


DEAL STATS #
Overall 2 of 2
Sector: Information Technology M&A 2 of 2
Type: Add-on Acquisition M&A Deals 2 of 2
State: California M&A 2 of 2
Country: United States M&A 2 of 2
Year: 2025 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2024-10-15 Command AI

San Francisco, California, United States

Command AI is a User Assistance Platform (UAP) that provides intuitive, AI-powered user assistance to make software easier to use. The company gives product, marketing, growth, and customer teams tools to create experiences that detect and target user intent. Command AI was formed in 2020 and is based in San Francisco, California.

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