M&A Deal Summary

Amobee Acquires Adconion Direct

On June 10, 2014, Amobee acquired media company Adconion Direct from Adconion Media Group for 235M USD

Acquisition Highlights
  • This is Amobee’s 1st transaction in the Media sector.
  • This is Amobee’s 2nd largest (disclosed) transaction.
  • This is Amobee’s 3rd transaction in the United States.
  • This is Amobee’s 1st transaction in New York.

M&A Deal Summary
Date 2014-06-10
Target Adconion Direct
Sector Media
Buyer(s) Amobee
Sellers(s) Adconion Media Group
Deal Type Divestiture
Deal Value 235M USD

Target

Adconion Direct

New York, New York, United States
Adconion, a cross channel digital advertising company, offers digital advertising solutions to Fortune 500 brands across key marketing channels -- display, video, email and social -- on all devices from a unified technology platform.

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Buyer(S) 1

Buyer

Amobee

Foster City, California, United States
Category Company
Sector Marketing
DESCRIPTION

Amobee, Inc. is a provider of digital advertising platform for advertisers, publishers and operators to achieve unparalleled results.

DEAL STATS #
Overall 4 of 6
Sector (Media) 1 of 1
Type (Divestiture) 2 of 2
State (New York) 1 of 1
Country (United States) 3 of 5
Year (2014) 1 of 1
Size (of disclosed) 2 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2013-09-05 Gradient X

Santa Monica, California, United States

Gradient X, Inc. is a provider of advanced programmatic marketing platform for mobile.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2017-02-22 Turn

Redwood City, California, United States

Turn, Inc. is a marketing software and analytics platform that delivers real-time insights for marketers, brands and agencies.

Buy $310M

Seller(S) 1

SELLER

Adconion Media Group

Santa Monica, California, United States
Category Company
Sector Media
DESCRIPTION

Adconion Media Group Limited, an online advertising network, provides advertising solutions for advertisers, agencies, and publishers.

DEAL STATS #
Overall 1 of 1
Sector (Media) 1 of 1
Type (Divestiture) 1 of 1
State (New York) 1 of 1
Country (United States) 1 of 1
Year (2014) 1 of 1
Size (of disclosed) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2011-11-09 Smartclip AG

Hamburg, Germany

smartclip, Europe’s leader for digital video advertising, is delivering video ads across a variety of platforms and devices with utmost media efficiency.

Buy -
Mergr

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