M&A Deal Summary

American Outdoor Brands Acquires Grilla Grills

On March 10, 2022, American Outdoor Brands acquired consumer products company Grilla Grills for 27M USD

Acquisition Highlights
  • This is American Outdoor Brands’ 2nd transaction in the Consumer Products sector.
  • This is American Outdoor Brands’ 4th largest (disclosed) transaction.
  • This is American Outdoor Brands’ 7th transaction in the United States.
  • This is American Outdoor Brands’ 1st transaction in Michigan.

M&A Deal Summary
Date 2022-03-10
Target Grilla Grills
Sector Consumer Products
Buyer(s) American Outdoor Brands
Deal Type Add-on Acquisition
Deal Value 27M USD

Target

Grilla Grills

Holland, Michigan, United States
Grilla Grills is a provider of high-quality, barbecue grills, Wi-Fi-enabled wood pellet grills, smokers, accessories, and modular outdoor kitchens. Grilla Grills is based in Holland, Michigan.

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Buyer(S) 1

Buyer

American Outdoor Brands

Columbia, Missouri, United States
Category Company
Founded 2020
Sector Defense
Employees315
Revenue 201M USD (2024)
DESCRIPTION

American Outdoor Brands is a firearm manufacturer and designer, delivering a broad portfolio of firearms, related products, and training to the global military, law enforcement, and consumer markets. American Outdoor Brands was founded in 2020 and is based in Columbia, Missouri.

DEAL STATS #
Overall 7 of 7
Sector (Consumer Products) 2 of 2
Type (Add-on Acquisition) 7 of 7
State (Michigan) 1 of 1
Country (United States) 7 of 7
Year (2022) 1 of 1
Size (of disclosed) 4 of 5
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2017-07-05 Gemini Technologies

Boise, Idaho, United States

Gemini Technologies, Inc. (Gemtech) is a developer of defense products for U.S. military and are also in use by many special operations forces, military, and police around the world.

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