M&A Deal Summary

Amer Sports Acquires The Salomon Group

On May 2, 2005, Amer Sports acquired consumer products company The Salomon Group from adidas for 485M EUR

Acquisition Highlights
  • This is Amer Sports’ 6th transaction in the Consumer Products sector.
  • This is Amer Sports’ largest (disclosed) transaction.
  • This is Amer Sports’ 1st transaction in France.

M&A Deal Summary
Date 2005-05-02
Target The Salomon Group
Sector Consumer Products
Buyer(s) Amer Sports
Sellers(s) adidas
Deal Type Divestiture
Deal Value 485M EUR

Target

The Salomon Group

Annecy, France
Salomon is a player in freedom action sports equipment and is well-established in technical apparel and footwear. In addition, Salomon manages the brands Mavic, Bonfire, Arc'Teryx, and Cliché.

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Buyer(S) 1

Buyer

Amer Sports

Helsinki, Finland
Category Company
Founded 1950
Sector Consumer Products
Revenue 4.4B USD (2023)
DESCRIPTION

Amer Sports is a sporting goods company with recognized brands including Salomon, Wilson, Atomic, Arc'teryx, Mavic, Suunto, and Precor. The company's technically advanced sports equipment, footwear, and apparel improve performance and increase the enjoyment of sports and outdoor activities. Amer Sports was formed in 1950 and is based in Helsinki, Finland.

DEAL STATS #
Overall 6 of 11
Sector (Consumer Products) 6 of 8
Type (Divestiture) 3 of 4
Country (France) 1 of 1
Year (2005) 1 of 1
Size (of disclosed) 1 of 4
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2003-12-02 Huffy Corp - Volant Ski Brand

Centerville, Ohio, United States

Huffy Corp - Volant Ski Brand is a North American based ski brand which is mainly sold at the top-end of the market.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2011-12-16 Nikita ehf

Reykjavik, Iceland

Nikita was born with a few handmade items based out of Iceland in the late 1990s as an original female-specific brand in the male-dominated world of action sports, and has since become one of the most popular brands for action-seeking girls. Drawing its inspiration from the boardsports lifestyle, combined with an affinity for design, Nikita is well known for its unique perspective, and for connecting like-minded, spirited and creative girls across the world. Collections in streetwear, outerwear and swimwear provide this contrast of style and function—fit for purpose and made for girls, by girls.

Buy -

Seller(S) 1

SELLER

adidas

Herzogenaurach, Germany
Category Company
Founded 1920
Sector Apparel/Textiles
Employees51,561
Revenue 21.4B EUR (2023)
DESCRIPTION
Entrance to an Adidas Group office in Spartanburg, South Carolina.
Entrance to an Adidas Group office in Spartanburg, South Carolina.

adidas is a global producer of sporting goods and apparel. Its brands include Adidas, Five Ten, Reebok, TaylorMade, Adams Golf, and Ashworth. adidas was founded in 1920 and is based in Herzogenaurach, Germany.

DEAL STATS #
Overall 1 of 6
Sector (Consumer Products) 1 of 3
Type (Divestiture) 1 of 6
Country (France) 1 of 1
Year (2005) 1 of 1
Size (of disclosed) 2 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2004-05-14 Taylor Made Golf Co

Tokyo, Japan

Taylor Made Golf Co Ltd is a manufacturer of wholesales ski goods.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2005-08-03 Reebok

Canton, Massachusetts, United States

Reebok is a producer of athletic shows and sports apparel. The Company was formed in 1895 and is based in Canton, Massachusetts.

Buy $3.8B
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