M&A Deal Summary

Amer Sports Acquires Huffy Corp - Volant Ski Brand

On December 2, 2003, Amer Sports acquired consumer products company Huffy Corp - Volant Ski Brand from Huffy

Acquisition Highlights
  • This is Amer Sports’ 5th transaction in the Consumer Products sector.
  • This is Amer Sports’ 4th transaction in the United States.
  • This is Amer Sports’ 1st transaction in Ohio.

M&A Deal Summary
Date 2003-12-02
Target Huffy Corp - Volant Ski Brand
Sector Consumer Products
Buyer(s) Amer Sports
Sellers(s) Huffy
Deal Type Divestiture

Target

Huffy Corp - Volant Ski Brand

Centerville, Ohio, United States
Huffy Corp - Volant Ski Brand is a North American based ski brand which is mainly sold at the top-end of the market.

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Buyer(S) 1

Buyer

Amer Sports

Helsinki, Finland
Category Company
Founded 1950
Sector Consumer Products
Revenue 4.4B USD (2023)
DESCRIPTION

Amer Sports is a sporting goods company with recognized brands including Salomon, Wilson, Atomic, Arc'teryx, Mavic, Suunto, and Precor. The company's technically advanced sports equipment, footwear, and apparel improve performance and increase the enjoyment of sports and outdoor activities. Amer Sports was formed in 1950 and is based in Helsinki, Finland.

DEAL STATS #
Overall 5 of 11
Sector (Consumer Products) 5 of 8
Type (Divestiture) 2 of 4
State (Ohio) 1 of 1
Country (United States) 4 of 5
Year (2003) 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2003-11-19 Athletic Training Equipment

Sparks, Nevada, United States

Athletic Training Equipment Co. Inc. manufactures pitching machines and training equipment for baseball and softball and thus supports Team Sports’ strong market positions in these sports.

Buy $11M
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2005-05-02 The Salomon Group

Annecy, France

Salomon is a player in freedom action sports equipment and is well-established in technical apparel and footwear. In addition, Salomon manages the brands Mavic, Bonfire, Arc'Teryx, and Cliché.

Buy €485M

Seller(S) 1

SELLER

Huffy

Centerville, Ohio, United States
Category Company
Founded 1892
Sector Consumer Products
Employees1,068
DESCRIPTION

Huffy Corporation is a manufacturer and seller of bicycles. The company offers mountain, cruiser, and hybrid bikes for men and women; and bikes, scooters, and trikes for boys and girls.

DEAL STATS #
Overall 1 of 3
Sector (Consumer Products) 1 of 3
Type (Divestiture) 1 of 3
State (Ohio) 1 of 2
Country (United States) 1 of 3
Year (2003) 1 of 1
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2007-01-01 Tommy Armour Golf

Miamisburg, Ohio, United States

The Tommy Armour Golf brand ("TAG") has long been recognized by both consumers and the trade for its highly playable irons, most notably the 845 Irons and perimeter-weighted Silver Scot Irons.

Sell -
Mergr

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