M&A Deal Summary

Amazon Acquires Quidsi

On November 8, 2010, Amazon acquired e-commerce company Quidsi for 545M USD

Acquisition Highlights
  • This is Amazon’s 8th transaction in the E-Commerce sector.
  • This is Amazon’s 10th largest (disclosed) transaction.
  • This is Amazon’s 21st transaction in the United States.
  • This is Amazon’s 2nd transaction in New Jersey.

M&A Deal Summary
Date 2010-11-08
Target Quidsi
Sector E-Commerce
Buyer(s) Amazon
Deal Type Add-on Acquisition
Deal Value 545M USD

Target

Quidsi

Jersey City, New Jersey, United States
Quidsi, Inc. owns and operates Diapers.com (baby care), Soap.com (everyday essentials), BeautyBar.com (luxury beauty), Wag.com (pet supplies), YoYo.com (toys), Casa.com (home & houseware essentials), VineMarket.com (green living), AfterSchool.com (kids' sports/activity gear) and Bookworm.com (children's books). All nine easy-to-navigate sites are linked together by the Familyhood promise to make life a little easier with fast, free shipping on orders over $49, award-winning 24/7 customer care and one shared cart and checkout. Quidsi continues to redefine e-commerce by changing the way people shop for almost every part of their lives.

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Buyer(S) 1

Buyer

Amazon

Seattle, Washington, United States
Category Company
Founded 1994
Sector E-Commerce
Employees1,525,000
Revenue 574.8B USD (2023)
DESCRIPTION
Amazon office building in downtown Seattle, Washington.
Amazon office building in downtown Seattle, Washington.

Amazon is an e-commerce retailer and provider of web services. Amazon enables millions of products to be sold through its website and by third parties across a variety of product categories. Customers access Amazon directly and through mobile websites and apps. Amazon also manufactures and sells electronic devices, including Kindle e-readers, Fire tablets, Fire TVs, and Echo. Amazon also offers Amazon Prime, an annual membership program that includes free shipping and access to streaming of movies and TV episodes. Amazon was founded in 1994 and is based in Seattle, Washington.

DEAL STATS #
Overall 28 of 76
Sector (E-Commerce) 8 of 10
Type (Add-on Acquisition) 25 of 67
State (New Jersey) 2 of 2
Country (United States) 21 of 54
Year (2010) 6 of 6
Size (of disclosed) 10 of 21
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2010-10-01 Buy Vip S.L.

Madrid, Spain

BuyVIP is a private online shopping community founded in 2006 and operating in Spain, Germany and Italy. It grows exclusively through personal sponsorship and recommendations. Members of this community have the opportunity to participate in sales campaigns that run for a limited time and involve limited quantities of selected life-style or fashion products and brands. The products are generally limited-edition items, ones not available in speciality shops, off-season products or stock-overs. Members can purchase these items at attractive prices, generally 30 to 70 per cent below the retail sales price.

Buy $97M
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2011-07-04 The Book Depository

Gloucester, United Kingdom

The Book Depository Ltd., a dedicated online bookseller, offering the largest range of titles in the world, available for dispatch within 48 hours. Founded in 2004 to make 'All Books available to All' we focus on selling 'less of more' rather than 'more of less', differentiating ourselves from other retailers who increasingly focus on bestsellers.

Buy -
Mergr

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