M&A Deal Summary

Amazon Acquires Buy Vip S.L.

On October 1, 2010, Amazon acquired e-commerce company Buy Vip S.L. from Kennet Partners and Cipio Partners for 97M USD

Acquisition Highlights
  • This is Amazon’s 7th transaction in the E-Commerce sector.
  • This is Amazon’s 17th largest (disclosed) transaction.
  • This is Amazon’s 1st transaction in Spain.

M&A Deal Summary

Date 2010-10-01
Target Buy Vip S.L.
Sector E-Commerce
Buyer(s) Amazon
Sellers(s) Kennet Partners
Cipio Partners
Deal Type Add-on Acquisition
Deal Value 97M USD

Target

Buy Vip S.L.

Madrid, Spain
BuyVIP is a private online shopping community founded in 2006 and operating in Spain, Germany and Italy. It grows exclusively through personal sponsorship and recommendations. Members of this community have the opportunity to participate in sales campaigns that run for a limited time and involve limited quantities of selected life-style or fashion products and brands. The products are generally limited-edition items, ones not available in speciality shops, off-season products or stock-overs. Members can purchase these items at attractive prices, generally 30 to 70 per cent below the retail sales price.

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Buyer(S) 1

Buyer

Amazon

Seattle, Washington, United States

Category Company
Founded 1994
Sector E-Commerce
Employees1,525,000
Revenue 638.0B USD (2024)
DESCRIPTION
Amazon office building in downtown Seattle, Washington.
Amazon office building in downtown Seattle, Washington.

Amazon is an e-commerce retailer and provider of web services. Amazon enables millions of products to be sold through its website and by third parties across a variety of product categories. Customers access Amazon directly and through mobile websites and apps. Amazon was founded in 1994 and is based in Seattle, Washington.


DEAL STATS #
Overall 27 of 80
Sector: E-Commerce M&A 7 of 10
Type: Add-on Acquisition M&A Deals 24 of 70
Country: Spain M&A 1 of 1
Year: 2010 M&A 5 of 6
Size (of disclosed) 17 of 22
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2010-09-08 Amie Street

Long Island City, New York, United States

Amie Street, Inc., an online music community and store.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2010-11-08 Quidsi

Jersey City, New Jersey, United States

Quidsi, Inc. owns and operates Diapers.com (baby care), Soap.com (everyday essentials), BeautyBar.com (luxury beauty), Wag.com (pet supplies), YoYo.com (toys), Casa.com (home & houseware essentials), VineMarket.com (green living), AfterSchool.com (kids' sports/activity gear) and Bookworm.com (children's books). All nine easy-to-navigate sites are linked together by the Familyhood promise to make life a little easier with fast, free shipping on orders over $49, award-winning 24/7 customer care and one shared cart and checkout. Quidsi continues to redefine e-commerce by changing the way people shop for almost every part of their lives.

Buy $545M

Seller(S) 2

SELLER

Kennet Partners

London, United Kingdom

Investor Investor Investor Investor Investor


Category Growth Capital Firm
Founded 1997
PE ASSETS 700M USD
Size Middle-Market
Type Sector Agnostic
DESCRIPTION

Kennet Partners is a private investment firm that invests in fast-growing companies providing information technology products and technology-enabled services. Kennet typically commits $10 to $50 million of equity per transaction in companies with revenues up to $50 million. The Firm generally invests in businesses located in Western Europe and the US. In addition to providing growth capital, Kennet also finances private mergers, shareholder liquidity needs, corporate divestitures or spin-outs, and restructuring situations. Kennet Partners was formed in 1997 and is based in London.


DEAL STATS #
Overall 18 of 41
Sector: E-Commerce M&A 1 of 1
Type: Add-on Acquisition M&A Deals 16 of 32
Country: Spain M&A 1 of 2
Year: 2010 M&A 4 of 4
Size (of disclosed) 8 of 11
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2010-09-27 Revolution Prep

Los Angeles, California, United States

Revolution Prep is an education software and services provider that has helped over a hundred thousand students score higher on the SAT, ACT, and other high-stakes exams, while dramatically improving basic academic skills. Revolution Prep was founded in 2002 and is based in Los Angeles, California.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2011-01-01 KEMP

Melville, New York, United States

KEMP is a provider of load balancer and application delivery controller (“ADC”) solutions and services. Leveraging an agile per-app load balancing / ADC consumption model, predictive analytics and automated issue resolution, Kemp is radically simplifying how customers optimize, analyze and secure their applications across private and multi-cloud environments. KEMP was founded in 2000 and is based in Melville, New York.

Buy -
SELLER

Cipio Partners

Munich, Germany

Investor Investor Investor Investor Investor


Category Secondary Investor
Founded 2003
Size Small
Type Sector Agnostic
DESCRIPTION

Cipio Partners is an investment management firm focused on secondary investments, as well as early and later-stage venture capital transactions. Sectors of interest include technology, media, and communications. Cipio Partners was formed in 2003 and is based in Munich, Germany.


DEAL STATS #
Overall 37 of 68
Sector: E-Commerce M&A 1 of 2
Type: Add-on Acquisition M&A Deals 13 of 35
Country: Spain M&A 1 of 1
Year: 2010 M&A 4 of 5
Size (of disclosed) 5 of 9
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2010-07-01 MineWolf Systems

Munich, Germany

MineWolf Systems is the provider of technology and services for the safe, reliable, innovative and cost-efficient clearance of landmines and other explosive devices. It offers a portfolio of purpose built mechanical solutions to address a wide range of operational requirements; guaranteeing our clients in the military, commercial and humanitarian sectors the right tool for the right task.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2010-10-14 PSS Systems

Mountain View, California, United States

PSS Systems, Inc. is a developer of software to helps organizations analyze, automate and implement information governance policies across massive amounts of electronic business information and dispose of that information in an automated way.

Sell -