M&A Deal Summary

Alvarez & Marsal Capital Partners Acquires PetWise

On September 28, 2021, private equity firm Alvarez & Marsal Capital Partners acquired consumer products company PetWise from Praesidian Capital, Mistral Equity Partners and VisioCap

Acquisition Highlights
  • This is Alvarez & Marsal Capital Partners’ 1st transaction in the Consumer Products sector.
  • This is Alvarez & Marsal Capital Partners’ 14th transaction in the United States.
  • This is Alvarez & Marsal Capital Partners’ 3rd transaction in California.

M&A Deal Summary
Date 2021-09-28
Target PetWise
Sector Consumer Products
Buyer(s) Alvarez & Marsal Capital Partners
Sellers(s) Praesidian Capital
Mistral Equity Partners
VisioCap
Deal Type Secondary Buyout
Advisor(s) William Blair (Financial)
Pryor Cashman (Legal)

Target

PetWise

Novato, California, United States
PetWise is an industry manufacturer and distributor of branded pet products and accessories. PetWise distributes its products through a diverse mix of channels including e-Commerce, mass merch, pet specialty, club, grocery and others. PetWise was founded in 1991 and is based in Novato, California.

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Buyer(S) 1

Buyer

Alvarez & Marsal Capital Partners

Investor Investor Investor Investor Investor

Category Private Equity Firm
Founded 2011
PE ASSETS 1.8B USD
Size Large
Type Sector Agnostic
DESCRIPTION

Alvarez & Marsal Capital Partners (A&M Capital) is a private equity investment firm affiliated with financial advisory and due diligence provider Alvarez & Marsal. A&M Capital looks to invest $20 to $75 million in North American and Western European companies valued up to $750 million. The Firm looks for control situations where it can leverage its operational expertise. Sectors of interest include general industrial/manufacturing, consumer, retail, healthcare, business services, transportation, and energy. Alvarez & Marsal Capital Partners was established in 2011 and is based in Greenwich, Connecticut.

DEAL STATS #
Overall 16 of 26
Sector (Consumer Products) 1 of 1
Type (Secondary Buyout) 6 of 11
State (California) 3 of 4
Country (United States) 14 of 20
Year (2021) 5 of 7
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-09-23 Med-Metrix

Parsippany, New Jersey, United States

Med-Metrix is a provider of performance management analytics, consulting, extended business office, and revenue recovery services to the healthcare industry. Med-Metrix was founded in 2010 and is based in Parsippany, New Jersey.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-10-17 Ayesa

Seville, Spain

Ayesa is a global provider of technology and engineering services in twenty-three countries across Europe, Latin America, Africa and Asia. The company develops and implements digital solutions for the private and public sector and uses the latest technology to provide cutting-edge infrastructure design and supervision services. Ayesa is based in Seville, Spain.

Buy -

Seller(S) 3

SELLER

Praesidian Capital

Oklahoma City, New York, United States

Investor Investor Investor Investor Investor

Category Mezzanine Finance Firm
Founded 2002
PE ASSETS 1.0B USD
Size Large
Type Sector Agnostic
DESCRIPTION

Praesidian Capital is a mezzanine debt provider for middle-market companies throughout the US and Europe. Praesidian looks to provide junior capital to businesses with revenues between $3 and $100 million and EBITDA between $250k and $20 million. Capital is typically used to support acquisitions, management/leveraged buyouts, recapitalizations, and restructurings. Praesidian will not invest in oil & gas exploration, financial services, real estate, or start-ups. Praesidian Capital was formed in 2002 and is based in New York City.

DEAL STATS #
Overall 27 of 29
Sector (Consumer Products) 3 of 3
Type (Secondary Buyout) 12 of 13
State (California) 5 of 5
Country (United States) 25 of 27
Year (2021) 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-09-27 Remedy Health Media

New York, New York, United States

Remedy Health Media is a digital health platform specializing in inspirational video-based storytelling and award-winning digital brands. The Company's portfolio of brands includes HealthCentral, TheBody, TheBodyPro, BerkeleyWellness, and Healthcommunities. Remedy Health Media was founded in 1994 and is based in New York City.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2024-01-10 Autobahn

Jessup, Maryland, United States

Autobahn is an operator of indoor go-karting racing tracks. Autobahn was founded in 2012 and is based in Jessup, Maryland.

Sell -
SELLER

Mistral Equity Partners

New York, New York, United States

Investor Investor Investor Investor

Category Private Equity Firm
Founded 2007
PE ASSETS 300M USD
Size Middle-Market
Type Sector Focused
DESCRIPTION

Mistral Equity Partners is a consumer/media focused private equity firm. The Firm specifically looks to invest in North American retail, consumer products/services, food, and advertising opportunities. Mistral's target equity investment size is $1 to $15 million for growth investments and $25 to $50 million for buyout opportunities. Prospective transaction situations include leveraged acquisitions, build-ups, recapitalizations, restructurings, and pre-IPO growth financings. Mistral Equity Partners was formed in 2007 and is based in New York City.

DEAL STATS #
Overall 6 of 6
Sector (Consumer Products) 1 of 1
Type (Secondary Buyout) 2 of 2
State (California) 2 of 2
Country (United States) 6 of 6
Year (2021) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2018-08-02 Jamba

Emeryville, California, United States

Jamba, Inc. is a global healthy lifestyle brand that inspires and simplifies healthful living through freshly blended whole fruit and vegetable smoothies, bowls, juices, cold-pressed shots, boosts, snacks, and meal replacements. Jamba's blends are made with premium ingredients free of artificial flavors and preservatives so guests can feel their best and blend the most into life. Jamba Juice® has more than 800 locations worldwide.

Sell $200M
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2024-07-17 Insomnia Cookies

New York, New York, United States

Insomnia Cookies is a cookie delivery company specializing in brownies, cookie cakes, ice cream, and even cold milk. Insomnia Cookies was founded in 2003 and is based in New York City.

Buy -
SELLER

VisioCap

Investor Investor

Category Private Equity Firm
Founded 2013
Size Small
Type Sector Focused
DESCRIPTION

VisioCap is a private equity firm focused on consumer packaged companies, as well as goods and services for pets, infants, and natural foods. The Firm looks to work directly with investors on a deal by deal basis and will consider opportunities across the US. VisioCap was established in 2013 and is headquartered in New York City.

DEAL STATS #
Overall 2 of 3
Sector (Consumer Products) 1 of 2
Type (Secondary Buyout) 1 of 1
State (California) 1 of 1
Country (United States) 2 of 3
Year (2021) 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-08-04 Nature s Logic

Lincoln, Nebraska, United States

Nature's Logic is a producer of pet food and treats that provide pets with essential and complete nutrition using only 100% natural ingredients. Nature's Logic was founded in 2006 and is based in Lincoln, Nebraska.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2024-05-07 BreathableBaby

St. Louis Park, Minnesota, United States

BreathableBaby is a designer and manufacturer that sells infant bedding, clothing, and toys under the BreathableBaby Brand name. BreathableBaby was founded in 2002 and is based in St. Louis Park, Minnesota.

Sell -
Mergr

Product

Company

Legal