M&A Deal Summary

Altor Equity Partners Acquires Ideal of Sweden

On June 11, 2019, private equity firm Altor Equity Partners acquired e-commerce company Ideal of Sweden from eEquity

Acquisition Highlights
  • This is Altor Equity Partners’ 3rd transaction in the E-Commerce sector.
  • This is Altor Equity Partners’ 28th transaction in Sweden.

M&A Deal Summary
Date 2019-06-11
Target Ideal of Sweden
Sector E-Commerce
Buyer(s) Altor Equity Partners
Sellers(s) eEquity
Deal Type Secondary Buyout

Target

Ideal of Sweden

Norrkoping, Sweden
Ideal of Sweden sells mobile and fashion accessories with high design content through an online first direct-to-consumer model supported by a unique and global influencer network. Ideal of Sweden was founded in 2013 and is based in Norrkoping, Sweden.

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Buyer(S) 1

Buyer

Altor Equity Partners

Stockholm, Sweden

Investor Investor Investor Investor Investor

Category Private Equity Firm
Founded 2003
PE ASSETS 8.3B EUR
Size Mega
Type Sector Agnostic
DESCRIPTION

Altor Equity Partners is a private equity firm that looks to principally invest in medium-sized Nordic based companies across a broad range of industries. Altor typically seeks control positions when investing. Prospective companies generally have revenues of €50 to €500 million. Broad areas of interest include healthcare services, electronics, technology, financial services, business services, niche manufacturing, capital equipment, software, marine, consumer products, and communications. Altor Equity Partners was formed in 2003 and is based in Stockholm, Sweden.

DEAL STATS #
Overall 67 of 93
Sector (E-Commerce) 3 of 3
Type (Secondary Buyout) 19 of 24
Country (Sweden) 28 of 43
Year (2019) 2 of 7
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2019-05-02 Spectrum ASA

Oslo, Norway

Spectrum ASA is a provider of innovative Multi-Client seismic surveys and high- quality seismic imaging services to the global oil and gas industry from offices in Norway, UK, USA, Brazil, Egypt, Australia, Indonesia, and Singapore. Spectrum designs acquire and process seismic data to deliver high-quality solutions through its dedicated and experienced workforce.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2019-06-19 Gummigrossen

Arnasvall, Sweden

Gummigrossen is a manufacturer of tire and alloys for the automotive industry. Gummigrossen was founded in 2001 and is based in Arnasvall, Sweden.

Buy -

Seller(S) 1

SELLER

eEquity

Investor Investor Investor Investor Investor

Category Growth Capital Firm
Founded 2010
PE ASSETS 300M EUR
Size Middle-Market
Type Sector Agnostic
DESCRIPTION

eEquity is a private equity firm focused on investing in Nordic internet and e-commerce companies. eEquity invests primarily in entrepreneur-led growth companies with potential to become market leaders. eEquity was formed in 2010 and is headquartered in Stockholm.

DEAL STATS #
Overall 4 of 8
Sector (E-Commerce) 2 of 4
Type (Secondary Buyout) 3 of 4
Country (Sweden) 3 of 6
Year (2019) 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2019-03-29 Preglife

Stockholm, Sweden

Preglife is an application for pregnant and new parents in the Nordics with a significant market share in Germany and Poland. Preglife focuses on the user by providing information and tools, developed together with doctors and midwives, in a simple way. Preglife was launched in 2009 and is based in Stockholm, Sweden.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2019-08-21 Mister Spex

Berlin, Germany

Mister Spex is an independent online eyewear business offering contact lenses and brand-name glasses and sunglasses in partnership with 500 local opticians across Germany, Austria, and Switzerland. Mister Spex was founded in 2007 and is based in Berlin, Germany. f

Sell -
Mergr

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