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  5. Altavia Acquires Fil Rouge Agence Trade Marketing

M&A Deal Summary

Altavia Acquires Fil Rouge Agence Trade Marketing

On October 29, 2018, Altavia acquired marketing company Fil Rouge Agence Trade Marketing from Initiative & Finance

Acquisition Highlights
  • This is Altavia’s 2nd transaction in the Marketing sector.
  • This is Altavia’s 1st transaction in France.

M&A Deal Summary
Date 2018-10-29
Target Fil Rouge Agence Trade Marketing
Sector Marketing
Buyer(s) Altavia
Sellers(s) Initiative & Finance
Deal Type Add-on Acquisition

Target

Fil Rouge Agence Trade Marketing

Carrière sur Seine, France
Fil Rouge Agence Trade Marketing is a provider of field marketing services. The company offers marketing services at places of sale and merchandising such as pharmacies, convenience stores, optics stores, and banking agencies. Fil Rouge was founded in 2000 and is based in Carrière sur Seine, France.

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Buyer(S) 1

Buyer

Altavia

Saint-Ouen, France
Category Company
Founded 1983
Sector Marketing
Revenue 2.0B EUR (0517)
DESCRIPTION

Altavia is a communication group specialized in marketing communication for chain stores. Altavia was founded in 1983 and is based in Saint-Ouen, France.

DEAL STATS #
Overall 2 of 2
Sector: Marketing M&A 2 of 2
Type: Add-on Acquisition M&A Deals 2 of 2
Country: France M&A 1 of 1
Year: 2018 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2017-05-17 Sumis Co.

Noord Holland, Netherlands

Sumis Company is a full service marketing organization that offers end-to-end-solutions with a focus on in & around store communication. The specialist in creation and management of design, production, procurement & distribution of all marketing materials, across all channels.

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Seller(S) 1

SELLER

Initiative & Finance

Investor Investor Investor Investor Investor

Category Private Equity Firm
Founded 1984
Size Small
Type Sector Agnostic
DESCRIPTION

Initiative & Finance is a private equity firm that targets small and mid-sized companies in France, Belgium, and Switzerland across all sectors. The Firm considers all types of buyouts and growth projects as a majority or minority shareholder. The Firm's investment horizon is 4 to 7 years. Initiative & Finance looks to invest between €2 and €50 million in businesses with revenue of €5 to €200 million. Initiative & Finance was established in 1984 and is headquartered in Paris, France.

DEAL STATS #
Overall 2 of 7
Sector: Marketing M&A 1 of 1
Type: Add-on Acquisition M&A Deals 1 of 4
Country: France M&A 2 of 7
Year: 2018 M&A 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2018-10-25 Inomed Technology

Courtelary, Switzerland

Inomed Technology specializes in the design and manufacture of made-to-measure sterilization trays. The company has become one of the European market leaders in instrument sterilization trays for orthopedics, traumatology and spinal surgery. Inomed Technology was founded in 2006 and is based in Courtelary, Switzerland.

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FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2018-11-30 Mobilis

Chavanod, France

Mobilis specializes in the manufacture and sale of protection accessories for mobile devices. Mobilis designs and manufacture protective cases & transport bags for smartphones, tablets, and laptops & mobile computer. Mobilis was foundedd in 1993 and is based in Chavanod, France.

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