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  5. AlphaPet Acquires JR Pet Products

M&A Deal Summary

AlphaPet Acquires JR Pet Products

On January 1, 2025, AlphaPet acquired consumer products company JR Pet Products

Acquisition Highlights
  • This is AlphaPet’s 1st transaction in the Consumer Products sector.
  • This is AlphaPet’s 1st transaction in the United Kingdom.

M&A Deal Summary
Date 2025-01-01
Target JR Pet Products
Sector Consumer Products
Buyer(s) AlphaPet
Deal Type Add-on Acquisition

Target

JR Pet Products

Brecon, United Kingdom
JR Pet Products offers natural chews and high-quality treats for dogs. The company has a strong focus on quality and innovation and has a successful multi-channel distribution with a strong network of B2B partners and direct consumer access (D2C). JR Pet Products was formed in 2012 and is based in Brecon, United Kingdom.

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Buyer(S) 1

Buyer

AlphaPet

Munich, Germany
Category Company
Founded 2016
Sector E-Commerce
DESCRIPTION

AlphaPet digitalizes the market for pet supplies through several e-commerce platforms (pets Premium & Hundeland) and is the largest independent online provider of premium pet supplies in Germany. AlphaPet was established in 2016 and is based in Munich, Germany.

DEAL STATS #
Overall 3 of 3
Sector: Consumer Products M&A 1 of 1
Type: Add-on Acquisition M&A Deals 2 of 2
Country: United Kingdom M&A 1 of 1
Year: 2025 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2023-03-01 Herrmann s Manufaktur

Glonn, Germany

Herrmann's Manufaktur is a provider of organic wet food brand. Herrmann's Manufaktur was founded in 2006 and is based in Glonn, Germany.

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