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  6. AlphaImpactRx Acquires AlphaDetail

M&A Deal Summary

AlphaImpactRx Acquires AlphaDetail

On March 29, 2012, AlphaImpactRx acquired marketing company AlphaDetail

Acquisition Highlights
  • This is AlphaImpactRx’s 1st transaction in the Marketing sector.
  • This is AlphaImpactRx’s 1st transaction in the United States.
  • This is AlphaImpactRx’s 1st transaction in California.

M&A Deal Summary
Date 2012-03-29
Target AlphaDetail
Sector Marketing
Buyer(s) AlphaImpactRx
Deal Type Add-on Acquisition

Target

AlphaDetail

San Mateo, California, United States
AlphaDetail is a full-service, primary market research firm with a particular emphasis in large and complex quantitative studies for the global healthcare community. The company is built on one of the industry’s strongest foundations, including a team of exceptional analytical specialists, the industry’s leading technology platform, and a flexible approach. AlphaDetail was recently named one of the top fifty US market research firms in the annual Honomichl survey.

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Buyer(S) 1

Buyer

AlphaImpactRx

Horsham, Pennsylvania, United States
Category Company
Founded 2000
Sector Information Technology
DESCRIPTION

AlphaImpactRx, Inc. is a provider of primary research-based insights, analytics and solutions to biopharmaceutical, consumer health and medical device companies.

DEAL STATS #
Overall 1 of 1
Sector: Marketing M&A 1 of 1
Type: Add-on Acquisition M&A Deals 1 of 1
State: California M&A 1 of 1
Country: United States M&A 1 of 1
Year: 2012 M&A 1 of 1
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