Add-on Acquisition • Technology Hardware

Google Acquires modu

On May 20, 2011, Google acquired technology hardware company modu for 5M USD

Acquisition Context

This is Google’s 2nd transaction in the Technology Hardware sector.
This is Google’s 57th largest (disclosed) transaction.
This is Google’s 3rd transaction in Israel.

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M&A Deal Summary
Date	May 20, 2011
Target	modu
Sector	Technology Hardware
Buyer(s)	Google
Deal Type	Add-on Acquisition
Deal Value	5M USD

Target Company

modu

Kfar-Saba, Israel

modu manufactures mobile telecommunication devices. Modu came up with a tiny modular cell phone that could slip into a number of different sleeves to be able to perform different actions and functions.

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Buyer Overview 1

Buyer

Google

Mountain View, California, United States

Category	Company
Founded	1998
Sector	Internet Software and Services
Employees	190,234
Revenue	350.0B USD (2024)

DESCRIPTION

View of Google's corporate campus in Mountain View, California.

Google is a global provider of search and advertising services. In addition to its search engine, Google offers online tools and platforms including: Gmail, Google Apps, Google Maps, and YouTube. Google was incorporated in 1998 and is based in Mountain View, California.

Deal Context for Buyer	#
Overall	89 of 227
Sector: Technology Hardware	2 of 12
Type: Add-on Acquisition	85 of 218
Country: Israel	3 of 3
Year: 2011	8 of 25
Size (of disclosed)	57 of 58

PREVIOUS DEAL

DATE	TARGET	DEAL TYPE	VALUE
2011-04-26	TalkBin Mountain View, California, United States TalkBin allows your customers to use their mobile phones to send feedback, suggestions, and questions to you in real time and lets you respond immediately.	Buy	-

DATE

TARGET

DEAL TYPE

VALUE

2011-04-26

TalkBin

Mountain View, California, United States

TalkBin allows your customers to use their mobile phones to send feedback, suggestions, and questions to you in real time and lets you respond immediately.

Buy

FOLLOWING DEAL

DATE	TARGET	DEAL TYPE	VALUE
2011-05-23	Sparkbuy Seattle, Washington, United States Sparkbuy Inc operates in technology hardware sector.	Buy	-

DATE

TARGET

DEAL TYPE

VALUE

2011-05-23

Sparkbuy

Seattle, Washington, United States

Sparkbuy Inc operates in technology hardware sector.

Buy

Explore Related M&A Activity

Technology Hardware M&A - Add-on Acquisition M&A Deals - Israel M&A - 2011 M&A