M&A Deal Summary

Alpha Group Acquires Baby Trend

On May 17, 2016, Alpha Group acquired consumer products company Baby Trend for 94M USD

Acquisition Highlights
  • This is Alpha Group’s 1st transaction in the Consumer Products sector.
  • This is Alpha Group’s largest (disclosed) transaction.
  • This is Alpha Group’s 1st transaction in the United States.
  • This is Alpha Group’s 1st transaction in California.

M&A Deal Summary
Date 2016-05-17
Target Baby Trend
Sector Consumer Products
Buyer(s) Alpha Group
Deal Type Add-on Acquisition
Deal Value 94M USD

Target

Baby Trend

Ontario, California, United States
Baby Trend, Inc. is a manufacturer of juvenile products such the FastBack 3-in-1 Car Seat, Flex-Loc Infant Car Seat, EuroRide Travel System, Snap-N-Go and the Sit N' Stand strollers among others.

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Buyer(S) 1

Buyer

Alpha Group

Guangzhou, China
Category Company
Founded 1993
Sector Media
Employees3,588
Revenue 2.7B CNY (2023)
DESCRIPTION

Alpha Group is a producer of animation feature films. Alpha Group was incorporated in 1993 and is based in Guangzhou, China.

DEAL STATS #
Overall 2 of 2
Sector (Consumer Products) 1 of 1
Type (Add-on Acquisition) 2 of 2
State (California) 1 of 1
Country (United States) 1 of 1
Year (2016) 1 of 1
Size (of disclosed) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2015-08-12 Beijing Siyue Star Network Technology

Beijing, China

Beijing Siyue Star Network Technology Co., Ltd. (U17.com) is an online premier platform for original comics and animations.

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