Divestiture • Internet Software and Services

Alma Media Acquires Netwheels

On January 18, 2024, Alma Media acquired internet software and services company Netwheels from Sanoma Group

Acquisition Context
  • This is Alma Media’s 2nd transaction in the Internet Software and Services sector.
  • This is Alma Media’s 5th transaction in Finland.

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M&A Deal Summary

Date January 18, 2024
Target Netwheels
Sector Internet Software and Services
Buyer(s) Alma Media
Sellers(s) Sanoma Group
Deal Type Divestiture

Target Company

Netwheels

Vantaa, Finland
Netwheels provides software as a service (SaaS) to the automotive industry. The company's services enable car retailers to digitalise their trade-in cars exchange, making distribution to sales channels easier and inventory management more efficient. Netwheels was founded in 2000 and is based in Vantaa, Finland.
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Buyer Overview 1

Buyer

Alma Media

Helsinki, Finland

Category Company
Founded 2005
Sector Media
Employees1,682
Revenue 313M EUR (2024)
DESCRIPTION

Alma Media is a media and service company focusing on digital services and publishing. Alma Media was founded in 2005 and is based in Helsinki, Finland.


Deal Context for Buyer #
Overall 7 of 7
Sector: Internet Software and Services 2 of 2
Type: Divestiture 2 of 2
Country: Finland 5 of 5
Year: 2024 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2016-01-11 Raksa ja KotiKauppa Oy

Helsinki, Finland

Raksa ja KotiKauppa Oy is a software company for ERP systems in new construction and renovation.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2025-12-01 Netello

Turku, Finland

Netello is a digital marketing firm that offers services such as search engine optimisation (SEO), AI-based optimisation, website and online store development, Google advertising and related online sales tools. Netello was founded in 1999 and is based in Turku, Finland.

Sell -

Seller Profile 1

SELLER

Sanoma Group

Helsinki, Finland

Category Company
Sector Distribution
DESCRIPTION

Sanoma is a media and learning companies in Europe. We entertain, inform, educate and inspire millions of people every day — across media in multiple channels. We employ some 10,000 professional employees operating in Europe. Our key markets are Finland, The Netherlands, Belgium and Central & Eastern Europe.


Deal Context for Seller #
Overall 7 of 7
Sector: Internet Software and Services 2 of 2
Type: Divestiture 7 of 7
Country: Finland 4 of 4
Year: 2024 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2020-10-19 Santillana Educacion S.L.

Tres Cantos, Spain

Santillana Educacion, S.L. is a global education operator present in all Latin American countries having a unique position and value proposition. It is currently exporting the subscription models successfully developed in Brazil to other markets and now reaches a total of 1.7 million students in the region, with a growth of 25% in the last annual period. Santillana Educacion was formed in 1960 and is based in Tres Cantos, Spain.

Buy €465M