Divestiture • Internet Software and Services

AllTrails Acquires Trails.com

On July 18, 2019, AllTrails acquired internet software and services company Trails.com from LoveToKnow

Acquisition Context
  • This is AllTrails’ 2nd transaction in the Internet Software and Services sector.
  • This is AllTrails’ 1st transaction in the United States.
  • This is AllTrails’ 1st transaction in Washington.

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M&A Deal Summary

Date July 18, 2019
Target Trails.com
Sector Internet Software and Services
Buyer(s) AllTrails
Sellers(s) LoveToKnow
Deal Type Divestiture

Target Company

Trails.com

Seattle, Washington, United States
Trails.com, Inc. is a provider of cloud-based downloadable trail guides, maps and other valuable information for outdoors adventurers. Trails.com provides maps and tips for activities such as hiking, mountain biking, snowshoeing and trail running, assisting trail-goers with navigation for outdoor adventures.
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Buyer Overview 1

Buyer

AllTrails

San Francisco, California, United States

Category Company
Founded 2010
Sector Internet Software and Services
DESCRIPTION

AllTrails is a digital guide to the outdoors. AllTrails helps people explore the outdoors with the largest collection of detailed, hand-curated trail maps as well as trail reviews and photos crowdsourced from its community of over 9 million hikers, mountain bikers, and trail runners. AllTrails was founded in 2010 and is based in San Francisco, California.


Deal Context for Buyer #
Overall 2 of 3
Sector: Internet Software and Services 2 of 3
Type: Divestiture 1 of 1
State: Washington 1 of 1
Country: United States 1 of 1
Year: 2019 2 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2019-04-24 iFootpath

United Kingdom

iFootpath is a website and App created to inspire people to get out and enjoy beautiful walks across the UK. From town trails to riverside strolls and countryside rambles, we are building a library of walking guides for everyone to enjoy – be it alone, with your dog or with family and friends.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2019-07-30 GPSies.com

Berlin, Germany

GPSies.com is an outdoor recreation platform. GPSies helps hikers, walkers and cyclists across the EU plan outdoor activities with a robust library of user generated GPS recordings along with a powerful route planning tool for creating downloadable custom maps. GPSies.com was founded in 2006 and is based in Berlin, Germany.

Buy -

Seller Profile 1

SELLER

LoveToKnow

Burlingame, California, United States

Category Company
Sector Internet Software and Services
DESCRIPTION

LoveToKnow Corp. is an online media company dedicated to providing trustworthy advice, information and products for families.


Deal Context for Seller #
Overall 1 of 1
Sector: Internet Software and Services 1 of 1
Type: Divestiture 1 of 1
State: Washington 1 of 1
Country: United States 1 of 1
Year: 2019 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2016-05-11 Trails.com

Seattle, Washington, United States

Trails.com, Inc. is a provider of cloud-based downloadable trail guides, maps and other valuable information for outdoors adventurers. Trails.com provides maps and tips for activities such as hiking, mountain biking, snowshoeing and trail running, assisting trail-goers with navigation for outdoor adventures.

Buy -