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M&A Deal Summary

Alloy Marketing and Promotions Acquires Genome Digital

On May 24, 2022, Alloy Marketing and Promotions acquired marketing company Genome Digital

Acquisition Highlights
  • This is Alloy Marketing and Promotions’ 2nd transaction in the Marketing sector.
  • This is Alloy Marketing and Promotions’ 2nd transaction in the United States.
  • This is Alloy Marketing and Promotions’ 1st transaction in New York.

M&A Deal Summary
Date 2022-05-24
Target Genome Digital
Sector Marketing
Buyer(s) Alloy Marketing and Promotions
Deal Type Add-on Acquisition

Target

Genome Digital

New York, New York, United States
Genome Digital runs the gamut from landing pages and e-commerce sites to mobile applications, large-scale integrated systems, machine learning and data-driven experiences, to live event and experiential activations and augmented reality and virtual reality. Genome Digital is based in New York.

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Buyer(S) 1

Buyer

Alloy Marketing and Promotions

Boston, Massachusetts, United States
Category Company
Founded 2002
Sector Marketing
DESCRIPTION

Alloy Marketing and Promotions, LLC operates an integrated digital marketing and advertising agency.

DEAL STATS #
Overall 2 of 2
Sector: Marketing M&A 2 of 2
Type: Add-on Acquisition M&A Deals 2 of 2
State: New York M&A 1 of 1
Country: United States M&A 2 of 2
Year: 2022 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2009-07-01 Rock Coast Media

Newburyport, Massachusetts, United States

Rock Coast Media, Inc. operates a marketing agency.

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