Investment Summary

Alliance Consumer Growth, Hardy Capital and STORY3 Capital Partners Invest In Harry s

On December 1, 2017, growth capital firm Alliance Consumer Growth, growth capital firm Hardy Capital and private equity firm STORY3 Capital Partners invested in consumer products company Harry s

Investment Highlights
  • This is Alliance Consumer Growth’s 6th, Hardy Capital’s 1st and STORY3 Capital Partners’ 1st transaction in the Consumer Products sector.
  • This is Alliance Consumer Growth’s 20th, Hardy Capital’s 1st and STORY3 Capital Partners’ 2nd transaction in the United States.
  • This is Alliance Consumer Growth’s 4th, Hardy Capital’s 1st and STORY3 Capital Partners’ 1st transaction in New York.

Investment Summary

Date 2017-12-01
Target Harry s
Sector Consumer Products
Investor(s) Alliance Consumer Growth
Hardy Capital
STORY3 Capital Partners
Deal Type Venture

Target

Harry s

New York, New York, United States
Harry's is a manufacturer and sells shaving equipment and Men's personal care products via online and retail channels. Harry's was founded in 2012 and is based in New York, New York.

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Investor(S) 3

Investor

Alliance Consumer Growth

New York, New York, United States

Investor Investor Investor Investor Investor


Category Growth Capital Firm
Founded 2011
Size Small
Type Sector Focused
DESCRIPTION

Alliance Consumer Growth (ACG) is a private investment firm focused exclusively on high-growth consumer products and services companies. ACG looks to commit $10 to $50 million in businesses generating $5 to $50 million in sales. Specific areas of interest include food/beverage, health/beauty, household products, pet products, apparel, retail, restaurants, and education. Target companies typically possess differentiate products or services with strong brands and loyal customers. Alliance Consumer Growth was established in 2011 and is based in New York, New York.


DEAL STATS #
Overall 21 of 31
Sector: Consumer Products M&A 6 of 8
Type: Venture M&A Deals 1 of 5
State: New York M&A 4 of 5
Country: United States M&A 20 of 28
Year: 2017 M&A 3 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2017-07-14 Blaze Pizza

Pasadena, California, United States

Blaze Pizza is a fast-casual restaurant chain that offers customizable, artisanal pizzas made with fresh ingredients and baked in an open-flame oven. Featuring an open-kitchen format, guests can build their own pizzas or choose from signature options made with fresh, clean ingredients. The menu also includes freshly made salads, blood orange lemonade, and s’more pies. Blaze Pizza was founded in 2011 and is based in Pasadena, California.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2018-06-12 LOLA

New York, New York, United States

LOLA is a lifelong brand for women and a pioneer in the women’s reproductive health care category. The brand currently offers a range of trustworthy, effective, and transparent personal care products, including tampons, pads and liners made with 100% organic cotton, first period kits, cramp care, condoms, personal lubricant, and cleansing wipes—all designed and marketed for women, by women. LOLA was founded in 2014 and is based in New York, New York.

Buy -
Investor

Hardy Capital

Investor


Category Growth Capital Firm
Founded 2013
PE ASSETS 250M USD
Size Small
Type Sector Agnostic
DESCRIPTION

Hardy Capital is a diversified investment firm focused on direct and fund investments. For direct opportunities, Hardy seeks to invest $500K to $5 million in fast-growing e-commerce and direct to consumer companies operating in North America, Europe, or Asia. Hardy Capital is based in Vancouver, British Columbia.


DEAL STATS #
Overall 1 of 6
Sector: Consumer Products M&A 1 of 1
Type: Venture M&A Deals 1 of 3
State: New York M&A 1 of 1
Country: United States M&A 1 of 1
Year: 2017 M&A 1 of 1
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2018-05-22 Dooly

Vancouver, British Columbia, Canada

Dooly is a provider of sales enablement platform that collects customer information essential to close business sales. The cloud-based platform uses artificial intelligence to capture, share, and find the customer information and with its algorithm, syncs digital notes, fields, and tasks straight to Salesforce, while providing salespeople and customer success teams with the information they need. Dooly was founded in 2016 and is based in Vancouver, British Columbia.

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DESCRIPTION

STORY3 Capital Partners is an opportunistic investment firm focused on the consumer and media sectors. The Firm looks to invest $25 to $125 million to support a variety of situations, including buyouts, special situations, minority equity financings, growth financings, and PIPEs. STORY3 Capital Partners was formed in 2017 and is headquartered in Los Angeles, California.


DEAL STATS #
Overall 2 of 6
Sector: Consumer Products M&A 1 of 1
Type: Venture M&A Deals 1 of 1
State: New York M&A 1 of 2
Country: United States M&A 2 of 5
Year: 2017 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2015-09-09 Black Tux

Gardena, California, United States

Black Tux is a vertically integrated e-commerce provider of men’s formalwear. The Company designs and manufactures modern suits and tuxedos for rent or keeps. Black Tux was formed in 2013 and is based in Gardena, California.

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FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-06-11 Renew Anchored Dentures

Arvada, Colorado, United States

Renew Anchored Dentures is a dental industry veteran with more than four decades of experience, and the founder of a national dental chain. Renew brings together a group of doctors solely focused on providing people who have unstable dentures, or those suffering from missing and failing teeth, with advanced anchored denture treatments at an affordable price. The Renew anchored denture solution, offered through centers located in Northwest Denver, Southeast Denver, Colorado Springs, Minneapolis, St. Paul, Kansas City, and Delray Beach provides patients with a renewed sense of wellbeing, a renewed outlook on life, and a renewed sense of confidence. Renew Anchored Dentures is based in Arvada, Colorado.

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