Investment Summary

Alliance Consumer Growth Invests In Athletic Brewing

On May 11, 2021, growth capital firm Alliance Consumer Growth invested in beverage company Athletic Brewing

Investment Highlights
  • This is Alliance Consumer Growth’s 2nd transaction in the Beverages sector.
  • This is Alliance Consumer Growth’s 27th transaction in the United States.
  • This is Alliance Consumer Growth’s 1st transaction in Connecticut.

Investment Summary
Date 2021-05-11
Target Athletic Brewing
Sector Beverages
Investor(s) Alliance Consumer Growth
Deal Type Venture

Target

Athletic Brewing

Stratford, Connecticut, United States
Athletic Brewing Co. is an operator of a craft brewery intended to produce non-alcoholic beer. Athletic Brewing Co. was founded in 2017 and is based in Stratford, Connecticut.

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Investor(S) 1

Investor

Alliance Consumer Growth

New York, New York, United States

Investor Investor Investor Investor Investor

Category Growth Capital Firm
Founded 2011
Size Small
Type Sector Focused
DESCRIPTION

Alliance Consumer Growth (ACG) is a private investment firm focused exclusively on high-growth consumer products and services companies. ACG looks to commit $10 to $50 million in businesses generating $5 to $50 million in sales. Specific areas of interest include food/beverage, health/beauty, household products, pet products, apparel, retail, restaurants, and education. Target companies typically possess differentiate products or services with strong brands and loyal customers. Alliance Consumer Growth was established in 2011 and is based in New York City.

DEAL STATS #
Overall 30 of 31
Sector (Beverages) 2 of 2
Type (Venture) 5 of 5
State (Connecticut) 1 of 1
Country (United States) 27 of 28
Year (2021) 3 of 4
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-01-01 Brady Brand

Los Angeles, California, United States

Brady Brand is a next generation apparel brand. Brady Brand was founded in 2021 and is based in Los Angeles, California.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-08-03 Tender Greens

Miami, Florida, United States

Tender Greens is a provider of healthy, farmer’s market inspired food at an affordable price to its guests in a relaxed, eco-friendly space. Tender Greens is based in Miami, Florida.

Sell -
Mergr

Product

Company

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