M&A Deal Summary

Alex Global Products Acquires Fundex Games

On May 28, 2013, Alex Global Products acquired consumer products company Fundex Games from Propel Equity

Acquisition Highlights
  • This is Alex Global Products’ 3rd transaction in the Consumer Products sector.
  • This is Alex Global Products’ 4th transaction in the United States.
  • This is Alex Global Products’ 1st transaction in Indiana.

M&A Deal Summary
Date 2013-05-28
Target Fundex Games
Sector Consumer Products
Buyer(s) Alex Global Products
Sellers(s) Propel Equity
Deal Type Merger

Target

Fundex Games

Indianapolis, Indiana, United States
Fundex Games Ltd. is a manufacturer and marketer of leisure time products. It offers games including multiple award-winning What's in Ned's Head, and all-time classic Gnip Gnop.

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Buyer(S) 1

Buyer

Alex Global Products

Fairfield, New Jersey, United States
Category Company
Sector Consumer Products
DESCRIPTION

Alex Global Products is the home of the Alex Brands family including Alex Toys, Scientific Explorer, Poof, Ideal, ZOOB, and Backyard Safari. Alex Toys is recognized by generations of parents for quality robust products featured in a fun developmental preschool segment and fashion and beauty inspired tween line. The ideal is a classic brand dating back to 1903, setting the standard for toys and games for over 100 years. Poof with origins dated to the early 1980s is known for foam balls that are soft and safe along with other classic sports play. Alex Global Products is based in Fairfield, New Jersey.

DEAL STATS #
Overall 4 of 11
Sector (Consumer Products) 3 of 9
Type (Merger) 4 of 4
State (Indiana) 1 of 1
Country (United States) 4 of 11
Year (2013) 4 of 5
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2013-05-28 Panline USA

Northvale, New Jersey, United States

Alex Toys is a developer of toys and children’s lifestyle product company that assist newborns through tweens with the process of creation through developmentally appropriate activities promoting self-expression, and physical, social and emotional developmental skills.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2013-09-12 ZOOB construction toy line/ Infinitoy

United States

ZOOB! is the moving, mind-building, modeling system that encourages kids to learn, explore, and create using the most important tool of all.

Buy -

Seller(S) 1

SELLER

Propel Equity

Greenwich, Connecticut, United States
Category Private Equity Firm
Founded 2012
Size Small
Type Sector Focused
DESCRIPTION

Propel Equity Partners is a private equity firm focused on branded consumer products companies headquartered in North America. Propel looks to partner with management and seeks to make control investments up to $50 million. Prospective transaction situations include buyouts, recapitalizations, and divestitures. Propel Equity was formed in 2012 and is based in Greenwich, Connecticut.

DEAL STATS #
Overall 4 of 5
Sector (Consumer Products) 4 of 5
Type (Merger) 3 of 3
State (Indiana) 1 of 1
Country (United States) 4 of 4
Year (2013) 3 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2013-05-28 POOF-Slinky

Canton, Michigan, United States

POOF-Slinky, Inc. is a brand offers variety of urethane foam sports balls, flying toys, water toys and activity toys for all ages.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2015-05-26 Janod

Orgelet, France

Janod is a developer and manufacturer of wooden toys. Janod offers baby and learning toys, musical toys, wooden puzzles, blackboards, role-play products, and outdoor products. Janod was founded in 1970 and is based in Orgelet, France.

Buy -
Mergr

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