Buyout (LBO, MBO, MBI) • Retail

Alceon Private Equity Acquires Cheap As Chips

On September 1, 2016, private equity firm Alceon Private Equity acquired retailer Cheap As Chips

Acquisition Context

This is Alceon Private Equity’s 1st transaction in the Retail sector.
This is Alceon Private Equity’s 2nd transaction in Australia.

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M&A Deal Summary
Date	September 1, 2016
Target	Cheap As Chips
Sector	Retail
Buyer(s)	Alceon Private Equity
Deal Type	Buyout (LBO, MBO, MBI)

Target Company

Cheap As Chips

Export Park, Australia

Cheap As Chips is a discount department store that provides quality products locally and from across the world at great prices to always give you, our valued customer, a feel good shopping experience each and every time you go to your local store. Cheap As Chips is based in Export Park, Australia.

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Buyer Overview 1

Buyer

Alceon Private Equity

Investor

Category	Private Equity Firm
Founded	2010
Size	Small
Type	Sector Agnostic

DESCRIPTION

Alceon Private Equity is a flexible, partnership-oriented investment firm focused on opportunities throughout Australia and New Zealand. Alceon Private Equity was formed in 2010 and is based in Sydney, New South Wales.

Deal Context for Buyer	#
Overall	2 of 5
Sector: Retail	1 of 1
Type: Buyout (LBO, MBO, MBI)	1 of 1
Country: Australia	2 of 5
Year: 2016	1 of 1

PREVIOUS DEAL

DATE	TARGET	DEAL TYPE	VALUE
2015-01-01	Marlin Brands Cremorne, Australia Marlin Brands offers a portfolio of durable consumer brand companies focused on the living, gifting and convenience sectors. Marlin Brands was founded in 2015 and is based in Cremorne, Australia.	Buy	-

DATE

TARGET

DEAL TYPE

VALUE

2015-01-01

Marlin Brands

Cremorne, Australia

Marlin Brands offers a portfolio of durable consumer brand companies focused on the living, gifting and convenience sectors. Marlin Brands was founded in 2015 and is based in Cremorne, Australia.

Buy

FOLLOWING DEAL

DATE	TARGET	DEAL TYPE	VALUE
2018-04-17	SurfStitch Group Burleigh Heads, Australia SurfStitch Group is an industry major online global action sports and youth culture network. SurfStitch Group has evolved from a pure-play online action sports retailer to become a destination for customers to connect with everything action sports related. Together, SurfStitch Group's websites serve a unique customer audience of over 6 million, representing a digital ecosystem capable of capturing and influencing all points of the surf and action sports lifestyle cycle. SurfStitch Group was founded in 2007 and is based in Burleigh Heads, Australia.	Buy	-

DATE

TARGET

DEAL TYPE

VALUE

2018-04-17

SurfStitch Group

Burleigh Heads, Australia

SurfStitch Group is an industry major online global action sports and youth culture network. SurfStitch Group has evolved from a pure-play online action sports retailer to become a destination for customers to connect with everything action sports related. Together, SurfStitch Group's websites serve a unique customer audience of over 6 million, representing a digital ecosystem capable of capturing and influencing all points of the surf and action sports lifestyle cycle. SurfStitch Group was founded in 2007 and is based in Burleigh Heads, Australia.

Buy

Explore Related M&A Activity

Retail M&A - Buyout (LBO, MBO, MBI) M&A Deals - Australia M&A - 2016 M&A