M&A Deal Summary

AGI Partners and Peninsula Capital Partners Acquire Impact XM

On January 14, 2014, private equity firm AGI Partners and mezzanine finance firm Peninsula Capital Partners acquired marketing company Impact XM

Acquisition Highlights
  • This is AGI Partners’ 1st and Peninsula Capital Partners’ 3rd transaction in the Marketing sector.
  • This is AGI Partners’ 1st and Peninsula Capital Partners’ 89th transaction in the United States.
  • This is AGI Partners’ 1st and Peninsula Capital Partners’ 4th transaction in New Jersey.

M&A Deal Summary

Date 2014-01-14
Target Impact XM
Sector Marketing
Buyer(s) AGI Partners
Peninsula Capital Partners
Deal Type Recapitalization

Target

Impact XM

Dayton, New Jersey, United States
Impact XM provides a comprehensive range of experiential marketing services which include the creative and strategic offerings, the implementation and the logistics required to execute a full-service solution. Impact XM was founded in 1973 and is based in Dayton, New Jersey.

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Buyer(S) 2

DESCRIPTION

AGI Partners is a private equity firm focused on acquiring and investing in profitable US-based companies with $20 to $500 million of revenue. Target investment situations include recapitalizations, buyouts, growth capital financings, family and generational transitions, and industry consolidations. AGI is sector agnostic however the Firm has experience in consumer products, retail, media, telecom, marketing, business services, healthcare, manufacturing, and transportation. AGI Partners was formed in 2007 and is headquartered in New York City.


DEAL STATS #
Overall 1 of 3
Sector (Marketing) 1 of 2
Type (Recapitalization) 1 of 1
State (New Jersey) 1 of 1
Country (United States) 1 of 2
Year (2014) 1 of 3
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2014-01-28 Aura XM

Oakville, Ontario, Canada

Aura XM, Inc. is a marketing agency that crafts strategic audience engagements by powering brand experiences. Aura XM was founded in 1983 and is based in Oakville, Ontario.

Buy -
Buyer

Peninsula Capital Partners

Southfield, Michigan, United States

Investor Investor Investor Investor Investor


Category Mezzanine Finance Firm
Founded 1995
PE ASSETS 1.9B USD
Size Large
Type Sector Agnostic
DESCRIPTION

Peninsula Capital Partners is an investment group focused on providing a range of financing solutions to middle-market companies. The Firm is willing to be a minority or control investor and invests across the capital structure. This includes subordinated debt, preferred or common stock. For mezzanine commitments, Peninsula looks to invest $5 to $40 million. For equity transactions, Peninsula looks to invest $2 to $20 million. Peninsula is a generalist investor. Target sectors include manufacturing, industrial service, distribution, consumer products, professional services, retail, applied technology, transportation, food processing and packaging. Peninsula Capital Partners was formed in 1995 and is based in Detroit, Michigan.


DEAL STATS #
Overall 92 of 128
Sector (Marketing) 3 of 6
Type (Recapitalization) 18 of 31
State (New Jersey) 4 of 5
Country (United States) 89 of 121
Year (2014) 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2013-11-01 Ashland Industries

Ashland, Wisconsin, United States

Ashland Industries, Inc. is a manufacturer of agricultural and commercial tractor-drawn, direct-mount and dolly-wheeled ejection scrapers and carry-all style pivoting dump scrapers used by farms and infrastructure contractors to grade and condition terrain. Ashland Industries was founded in 1953 and is based in Ashland, Wisconsin.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2014-04-01 Global Thermoelectric

Calgary, Alberta, Canada

Global Thermoelectric is a designer and manufacturer of thermoelectric generators ("TEG"), and has been engaged in the development and sale of niche power generation products for more than 25 years.

Sell -