M&A Deal Summary

Affinitiv Acquires WSA Solutions

On July 24, 2017, Affinitiv acquired software company WSA Solutions

Acquisition Highlights
  • This is Affinitiv’s 1st transaction in the Software sector.
  • This is Affinitiv’s 5th transaction in the United States.
  • This is Affinitiv’s 2nd transaction in California.

M&A Deal Summary

Date 2017-07-24
Target WSA Solutions
Sector Software
Buyer(s) Affinitiv
Deal Type Add-on Acquisition

Target

WSA Solutions

Glendora, California, United States
WSA Solutions LLC is a wireless service-tablet software to fixed operations departments of automotive dealerships. WSA Solutions flagship solution Wireless Service Advisor® (“WSA”) remains the industry premier mobile write-up solution.

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Buyer(S) 1

Buyer

Affinitiv

Buffalo Grove, Illinois, United States

Category Company
Founded 2016
Sector Marketing
DESCRIPTION

Affinitiv is a marketing technology company exclusively serving automotive manufacturers (OEMs), dealership groups, and individual dealers. Affinitiv enables its customers to produce, manage, measure, and optimize multi-channel communications to drive brand loyalty and increase revenue across the dealership. Affinitiv’s digital and analytic capabilities offer an end-to-end solution that supports a consistent experience across the entire consumer lifecycle. Affinitiv was founded in 2016 and is based in Buffalo Grove, Illinois.


DEAL STATS #
Overall 5 of 7
Sector: Software M&A 1 of 2
Type: Add-on Acquisition M&A Deals 1 of 2
State: California M&A 2 of 2
Country: United States M&A 5 of 7
Year: 2017 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2016-09-08 Peak Performance Marketing Solutions

Calabasas, California, United States

Peak Performance innovative solutions have been maximizing customer engagement with powerful, data-driven marketing solutions for OEMs and dealerships. Uniting advanced technologies with a personalized approach, PEAK consistently delivers stellar results for its clients.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2018-09-18 Caldwell & Kerr Enterprises

Cape Coral, Florida, United States

Caldwell & Kerr Enterprises is a provider of traditional and digital marketing services for the automotive and retail industry. Current dealership clients represent the vast majority of vehicle manufacturers, including some of the largest publicly traded dealer groups and numerous Automotive News Top 125 Dealer Groups. Caldwell & Kerr Enterprises was founded in 2017 and is based in Cape Coral, Florida.

Buy -