M&A Deal Summary

Affinitiv Acquires TimeHighway.com

On September 8, 2016, Affinitiv acquired digital media company TimeHighway.com

Acquisition Highlights
  • This is Affinitiv’s 1st transaction in the Digital Media sector.
  • This is Affinitiv’s 4th transaction in the United States.
  • This is Affinitiv’s 1st transaction in Florida.

M&A Deal Summary
Date 2016-09-08
Target TimeHighway.com
Sector Digital Media
Buyer(s) Affinitiv
Deal Type Merger

Target

TimeHighway.com

Naples, Florida, United States
TimeHighway.com is the world’s premier, real-time, online scheduling service. It's the most convenient and easy-to-use service of its kind, allowing busy clients to set their desired reservation or appointment times. TimeHighway.com was developed for the retail automobile industry by retail automobile experts. This is not an appointment request form! This is the premier real-time, online service scheduling system that is customizable to current dealership processes.

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Buyer(S) 1

Buyer

Affinitiv

Buffalo Grove, Illinois, United States
Category Company
Founded 2016
Sector Marketing
DESCRIPTION

Affinitiv is a marketing technology company exclusively serving automotive manufacturers (OEMs), dealership groups, and individual dealers. Affinitiv enables its customers to produce, manage, measure, and optimize multi-channel communications to drive brand loyalty and increase revenue across the dealership. Affinitiv’s digital and analytic capabilities offer an end-to-end solution that supports a consistent experience across the entire consumer lifecycle. Affinitiv was founded in 2016 and is based in Buffalo Grove, Illinois.

DEAL STATS #
Overall 4 of 7
Sector (Digital Media) 1 of 1
Type (Merger) 4 of 5
State (Florida) 1 of 3
Country (United States) 4 of 7
Year (2016) 4 of 4
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2016-09-08 Peak Performance Marketing Solutions

Calabasas, California, United States

Peak Performance innovative solutions have been maximizing customer engagement with powerful, data-driven marketing solutions for OEMs and dealerships. Uniting advanced technologies with a personalized approach, PEAK consistently delivers stellar results for its clients.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2017-07-24 WSA Solutions

Glendora, California, United States

WSA Solutions LLC is a wireless service-tablet software to fixed operations departments of automotive dealerships. WSA Solutions flagship solution Wireless Service Advisor® (“WSA”) remains the industry premier mobile write-up solution.

Buy -
Mergr

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