M&A Deal Summary

Affinitiv Acquires OneCommand

On September 8, 2016, Affinitiv acquired marketing company OneCommand

Acquisition Highlights
  • This is Affinitiv’s 3rd transaction in the Marketing sector.
  • This is Affinitiv’s 4th transaction in the United States.
  • This is Affinitiv’s 1st transaction in Ohio.

M&A Deal Summary
Date 2016-09-08
Target OneCommand
Sector Marketing
Buyer(s) Affinitiv
Deal Type Merger

Target

OneCommand

Mason, Ohio, United States
OneCommand is the successful dealer’s secret weapon for delivering consistent results in their Sales and Service Departments. Join thousands of dealers who are using the OneCommand Platform and CRM every day. OneCommand is the industry leader in deploying leading edge technology that is proven to increase responses, drive traffic and lower marketing costs.

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Buyer(S) 1

Buyer

Affinitiv

Buffalo Grove, Illinois, United States
Category Company
Founded 2016
Sector Marketing
DESCRIPTION

Affinitiv is a marketing technology company exclusively serving automotive manufacturers (OEMs), dealership groups, and individual dealers. Affinitiv enables its customers to produce, manage, measure, and optimize multi-channel communications to drive brand loyalty and increase revenue across the dealership. Affinitiv’s digital and analytic capabilities offer an end-to-end solution that supports a consistent experience across the entire consumer lifecycle. Affinitiv was founded in 2016 and is based in Buffalo Grove, Illinois.

DEAL STATS #
Overall 4 of 7
Sector (Marketing) 3 of 4
Type (Merger) 4 of 5
State (Ohio) 1 of 1
Country (United States) 4 of 7
Year (2016) 4 of 4
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2016-09-08 Peak Performance Marketing Solutions

Calabasas, California, United States

Peak Performance innovative solutions have been maximizing customer engagement with powerful, data-driven marketing solutions for OEMs and dealerships. Uniting advanced technologies with a personalized approach, PEAK consistently delivers stellar results for its clients.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2017-07-24 WSA Solutions

Glendora, California, United States

WSA Solutions LLC is a wireless service-tablet software to fixed operations departments of automotive dealerships. WSA Solutions flagship solution Wireless Service Advisor® (“WSA”) remains the industry premier mobile write-up solution.

Buy -
Mergr

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