M&A Deal Summary

Affinitiv Acquires AutoLoop

On September 4, 2019, Affinitiv acquired software company AutoLoop

Acquisition Highlights
  • This is Affinitiv’s 2nd transaction in the Software sector.
  • This is Affinitiv’s 7th transaction in the United States.
  • This is Affinitiv’s 3rd transaction in Florida.

M&A Deal Summary

Date 2019-09-04
Target AutoLoop
Sector Software
Buyer(s) Affinitiv
Deal Type Merger
Advisor(s) Evercore Group (Financial)

Target

AutoLoop

Clearwater, Florida, United States
AutoLoop is a provider of data-driven marketing automation and software solutions to the automotive market.

Search 214,238 Deals Now

SEARCH BY

  • Buyer Type (PE or Strategic)
  • Deal Size ($10M to $10B+)
  • Sector (60 Sectors)
  • Deal Type
  • Geography
  • & More

Try Free

Buyer(S) 1

Buyer

Affinitiv

Buffalo Grove, Illinois, United States

Category Company
Founded 2016
Sector Marketing
DESCRIPTION

Affinitiv is a marketing technology company exclusively serving automotive manufacturers (OEMs), dealership groups, and individual dealers. Affinitiv enables its customers to produce, manage, measure, and optimize multi-channel communications to drive brand loyalty and increase revenue across the dealership. Affinitiv’s digital and analytic capabilities offer an end-to-end solution that supports a consistent experience across the entire consumer lifecycle. Affinitiv was founded in 2016 and is based in Buffalo Grove, Illinois.


DEAL STATS #
Overall 7 of 7
Sector: Software M&A 2 of 2
Type: Merger M&A Deals 5 of 5
State: Florida M&A 3 of 3
Country: United States M&A 7 of 7
Year: 2019 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2018-09-18 Caldwell & Kerr Enterprises

Cape Coral, Florida, United States

Caldwell & Kerr Enterprises is a provider of traditional and digital marketing services for the automotive and retail industry. Current dealership clients represent the vast majority of vehicle manufacturers, including some of the largest publicly traded dealer groups and numerous Automotive News Top 125 Dealer Groups. Caldwell & Kerr Enterprises was founded in 2017 and is based in Cape Coral, Florida.

Buy -