Add-on Acquisition • Marketing

Affinitiv Acquires Caldwell & Kerr Enterprises

On September 18, 2018, Affinitiv acquired marketing company Caldwell & Kerr Enterprises

Acquisition Context
  • This is Affinitiv’s 4th transaction in the Marketing sector.
  • This is Affinitiv’s 6th transaction in the United States.
  • This is Affinitiv’s 2nd transaction in Florida.

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M&A Deal Summary

Date September 18, 2018
Target Caldwell & Kerr Enterprises
Sector Marketing
Buyer(s) Affinitiv
Deal Type Add-on Acquisition

Target Company

Caldwell & Kerr Enterprises

Cape Coral, Florida, United States
Caldwell & Kerr Enterprises is a provider of traditional and digital marketing services for the automotive and retail industry. Current dealership clients represent the vast majority of vehicle manufacturers, including some of the largest publicly traded dealer groups and numerous Automotive News Top 125 Dealer Groups. Caldwell & Kerr Enterprises was founded in 2017 and is based in Cape Coral, Florida.
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Buyer Overview 1

Buyer

Affinitiv

Buffalo Grove, Illinois, United States

Category Company
Founded 2016
Sector Marketing
DESCRIPTION

Affinitiv is a marketing technology company exclusively serving automotive manufacturers (OEMs), dealership groups, and individual dealers. Affinitiv enables its customers to produce, manage, measure, and optimize multi-channel communications to drive brand loyalty and increase revenue across the dealership. Affinitiv’s digital and analytic capabilities offer an end-to-end solution that supports a consistent experience across the entire consumer lifecycle. Affinitiv was founded in 2016 and is based in Buffalo Grove, Illinois.


Deal Context for Buyer #
Overall 6 of 7
Sector: Marketing 4 of 4
Type: Add-on Acquisition 2 of 2
State: Florida 2 of 3
Country: United States 6 of 7
Year: 2018 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2017-07-24 WSA Solutions

Glendora, California, United States

WSA Solutions LLC is a wireless service-tablet software to fixed operations departments of automotive dealerships. WSA Solutions flagship solution Wireless Service Advisor® (“WSA”) remains the industry premier mobile write-up solution.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2019-09-04 AutoLoop

Clearwater, Florida, United States

AutoLoop is a provider of data-driven marketing automation and software solutions to the automotive market.

Buy -