M&A Deal Summary

AEA Investors Acquires Hero Digital

On November 18, 2021, private equity firm AEA Investors acquired marketing company Hero Digital from CI Capital Partners

Acquisition Highlights
  • This is AEA Investors’ 2nd transaction in the Marketing sector.
  • This is AEA Investors’ 92nd transaction in the United States.
  • This is AEA Investors’ 10th transaction in Illinois.

M&A Deal Summary
Date 2021-11-18
Target Hero Digital
Sector Marketing
Buyer(s) AEA Investors
Sellers(s) CI Capital Partners
Deal Type Secondary Buyout
Advisor(s) Canaccord Genuity Corp. (Financial)

Target

Hero Digital

Chicago, Illinois, United States
Hero Digital is an independent customer experience company operating at the intersection of strategy, design, data, and technology, solving the critical digital transformation needs of the Fortune 1000. The company's purpose is to bring moments of Truth & Beauty into people's lives by creating customer experiences that are good for people and good for business. Its blended teams help Fortune 1000 companies like Comcast, U.S. Bank, Salesforce, Twitter, UnitedHealthcare, and TD Ameritrade Institutional invent, transform, and perform to deliver new business value. Hero Digital was formed in 2014 and is based in Chicago, Illinois.

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Buyer(S) 1

Buyer

AEA Investors

New York, New York, United States

Investor Investor Investor Investor Investor

Category Private Equity Firm
Founded 1968
PE ASSETS 19.0B USD
Size Mega
Type Sector Agnostic
DESCRIPTION

AEA Investors is a private investment firm focused on investing in and acquiring businesses headquartered primarily in the US, Europe, and China. AEA looks for companies operating in stable to growing industries with a proven ability to generate positive cash-flow. Broad sectors of interest include value-added industrial products/services, specialty chemicals, consumer products, and services. In addition to its primary middle-market private equity fund, AEA maintains additional funds targeted towards mezzanine financing, senior secured debt, and small business buyouts. AEA Investors was formed in 1968 and is based in New York City.

DEAL STATS #
Overall 105 of 118
Sector (Marketing) 2 of 2
Type (Secondary Buyout) 47 of 54
State (Illinois) 10 of 11
Country (United States) 92 of 103
Year (2021) 7 of 9
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-08-02 Traeger

Salt Lake City, Utah, United States

Traeger is a manufacturer of wood pellet-burning barbeque grills and smokers. Traeger uses 100% all-natural hardwood fuel to infuse food with flavorful smoke, making food taste delicious and most of all, memorable. Traeger was founded in 1986 and is based in Salt Lake City, Utah.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-12-01 Monroe Engineering

Rochester Hills, Michigan, United States

Monroe Engineering is a distributor of a broad portfolio of custom and standard hardware and component products for original equipment manufacturers, as well as maintenance, repair and operations applications. Monroe Engineering serves customers across a wide range of end markets including aerospace, defense, medical, transportation, consumer goods, building products, and other diversified industrial markets. Monroe Engineering was established in 1968 and is headquartered in Rochester Hills, Michigan.

Buy -

Seller(S) 1

SELLER

CI Capital Partners

New York, New York, United States

Investor Investor

Category Private Equity Firm
Founded 1993
Size Large
Type Sector Agnostic
DESCRIPTION

CI Capital Partners is a private equity investment firm specializing in leveraged buyouts of middle-market companies. CI Capital primarily targets investments in North America and looks to invest between $10 and $150 million of equity capital per transaction. The Firm concentrates on acquiring companies in stable industries with consolidation potential. CI has a particular interest in business services, consumer services, distribution, transportation, and healthcare Services. CI Capital Partners was founded in 1993 and is based in New York City.

DEAL STATS #
Overall 24 of 27
Sector (Marketing) 2 of 2
Type (Secondary Buyout) 11 of 14
State (Illinois) 2 of 4
Country (United States) 21 of 24
Year (2021) 4 of 5
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-09-21 Cadmus

Waltham, Massachusetts, United States

Cadmus is a provider of professional consulting services that help clients achieve their goals and create social and economic value today and for future generations. Cadmus was founded in 1983 and is based in Waltham, Massachusetts.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-12-14 Redwood Logistics

Chicago, Illinois, United States

Redwood Logistics is a logistics platform company that provides solutions for moving and managing freight for more than 20 years. The company’s diverse portfolio includes digital freight brokerage, flexible freight management, and logistics consulting all wrapped into a revolutionary logistics and technology delivery model—Logistics Platform as a Service (LPaaS). LPaaS utilizes an open platform for digital planning that empowers shippers to seamlessly mix-and-match partners, technologies and solutions into their own unique digital supply chain fingerprint. Redwood connects a wide range of customers to the power of supply chain management, technology and the industry’s brightest minds. Redwood Logistics was formed in 2001 and is based in Chicago, Illinois.

Sell -
Mergr

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