M&A Deal Summary

Adyoulike Acquires Video Natives

On September 19, 2014, Adyoulike acquired media company Video Natives for 2M USD

Acquisition Highlights
  • This is Adyoulike’s 1st transaction in the Media sector.
  • This is Adyoulike’s largest (disclosed) transaction.
  • This is Adyoulike’s 2nd transaction in the United Kingdom.

M&A Deal Summary
Date 2014-09-19
Target Video Natives
Sector Media
Buyer(s) Adyoulike
Deal Type Add-on Acquisition
Deal Value 2M USD

Target

Video Natives

London, United Kingdom
Video Natives Ltd. is a media owner and video network provider.

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Buyer(S) 1

Buyer

Adyoulike

Paris, France
Category Company
Founded 2014
Sector Marketing
DESCRIPTION

Adyoulike is an omnichannel digital advertising marketplace bringing together top-tier media, unique formats, and inspiring ads, working with more than 4,000 publishers and 20,000 active advertisers. Adyoulike was formed in 2014 and is based in Paris.

DEAL STATS #
Overall 2 of 2
Sector (Media) 1 of 1
Type (Add-on Acquisition) 2 of 2
Country (United Kingdom) 2 of 2
Year (2014) 2 of 2
Size (of disclosed) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2014-04-11 Search News Media

Berkshire, United Kingdom

Search News Media Ltd. (Content Amp) is an adverting company.

Buy -
Mergr

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