M&A Deal Summary |
|
|---|---|
| Date | 2021-11-23 |
| Target | VEIL - Digital Audio Watermarking Technology |
| Sector | Marketing |
| Buyer(s) | Advocado |
| Sellers(s) | VEIL |
| Deal Type | Divestiture |
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Advocado is a cross-media data platform that connects offline and online audience insights to influence the customer journey with its first-party data management platform that instantly generates integrates analyzes and activates data to deliver unprecedented results, maximizing customer campaigns and advertising dollar ROI across all screens. Advocado was founded in 2017 and is based in St. Louis, Missouri.
| DEAL STATS | # |
|---|---|
| Overall | 1 of 2 |
| Sector (Marketing) | 1 of 1 |
| Type (Divestiture) | 1 of 2 |
| State (Missouri) | 1 of 1 |
| Country (United States) | 1 of 1 |
| Year (2021) | 1 of 2 |
| DATE | TARGET | DEAL TYPE | VALUE |
|---|---|---|---|
| 2021-12-01 |
Kantar BVS
London, United Kingdom Kantar's BVS provides data-driven analytics and brand consulting company. |
Buy | - |
VEIL is a new breed of technology company for the Digital Age that helps those in the Advertising and Marketing industry leverage advanced technologies to measure and drive consumer engagement in innovative ways. VEIL is was founded in 1985 and is based in St. Louis, Missouri.
| DEAL STATS | # |
|---|---|
| Overall | 1 of 1 |
| Sector (Marketing) | 1 of 1 |
| Type (Divestiture) | 1 of 1 |
| State (Missouri) | 1 of 1 |
| Country (United States) | 1 of 1 |
| Year (2021) | 1 of 1 |
