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  6. AdVantage Networks Acquires Travora Media

M&A Deal Summary

AdVantage Networks Acquires Travora Media

On February 12, 2013, AdVantage Networks acquired marketing company Travora Media

Acquisition Highlights
  • This is AdVantage Networks’ 1st transaction in the Marketing sector.
  • This is AdVantage Networks’ 2nd transaction in the United States.
  • This is AdVantage Networks’ 2nd transaction in New York.

M&A Deal Summary
Date 2013-02-12
Target Travora Media
Sector Marketing
Buyer(s) AdVantage Networks
Deal Type Add-on Acquisition
Advisor(s) Petsky Prunier (Financial)

Target

Travora Media

New York, New York, United States
Headquartered in New York City, Travora represents the next generation of travel and lifestyle content. Travora is the second largest travel information network with hundreds of travel publishers delivering desktop and mobile solutions that attract 30 million unique visitors while generating 1.3 billion monthly mobile page views.

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Buyer(S) 1

Buyer

AdVantage Networks

United States
Category Company
Sector Software
DESCRIPTION

AdVantage Networks is an ad technology company that enables operators of private WiFi networks to monetize their audiences through one of the fastest growing digital place-based ad technology platforms in the world.

DEAL STATS #
Overall 2 of 2
Sector: Marketing M&A 1 of 1
Type: Add-on Acquisition M&A Deals 2 of 2
State: New York M&A 2 of 2
Country: United States M&A 2 of 2
Year: 2013 M&A 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2013-02-12 Travora Networks

New York, New York, United States

Travora Networks, Inc. represents the next generation of travel and lifestyle content. Travora is the second largest travel information network with hundreds of travel publishers delivering desktop and mobile solutions that attract 30 million unique visitors while generating 1.3 billion monthly mobile page views.

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