M&A Deal Summary

Advantage Media Group Acquires Performance Publishing

On October 9, 2025, Advantage Media Group acquired publishing company Performance Publishing

Acquisition Highlights
  • This is Advantage Media Group’s 1st transaction in the Publishing sector.
  • This is Advantage Media Group’s 2nd transaction in the United States.
  • This is Advantage Media Group’s 2nd transaction in Texas.

M&A Deal Summary

Date 2025-10-09
Target Performance Publishing
Sector Publishing
Buyer(s) Advantage Media Group
Deal Type Add-on Acquisition

Target

Performance Publishing

McKinney, Texas, United States
Performance Publishing is an independent publisher specializing in helping authors share their stories, knowledge, and expertise with the world. Performance Publishing was formed in 2010 and is based in McKinney, Texas.

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Buyer(S) 1

Buyer

Advantage Media Group

Charleston, South Carolina, United States

Category Company
Founded 2004
Sector Publishing
DESCRIPTION

Advantage Media Group, Inc. is an international publisher of business, self-improvement, and professional development books and online learning. Advantage provides authors a full range of services and expertise including book writing, book publishing, electronic and digital platforms, distribution, marketing, publicity, and sales to over 25,000 bookstores and retailers around the globe.


DEAL STATS #
Overall 2 of 2
Sector: Publishing M&A 1 of 1
Type: Add-on Acquisition M&A Deals 2 of 2
State: Texas M&A 2 of 2
Country: United States M&A 2 of 2
Year: 2025 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2016-03-09 Shelton Interactive

Austin, Texas, United States

Shelton Interactive is a full service digital marketing and public relations firm.

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