Investment Summary

Advantage Capital Partners Invests In Willert

On October 28, 2009, growth capital firm Advantage Capital Partners invested in consumer products company Willert

Investment Highlights
  • This is Advantage Capital Partners’ 4th transaction in the Consumer Products sector.
  • This is Advantage Capital Partners’ 91st transaction in the United States.
  • This is Advantage Capital Partners’ 20th transaction in Missouri.

Investment Summary
Date 2009-10-28
Target Willert
Sector Consumer Products
Investor(s) Advantage Capital Partners
Deal Type Venture

Target

Willert

St. Louis, Missouri, United States
Willert is a manufacturer of household products like moth preventives, toilet bowl deodorizers, automatic toilet bowl cleaners and many more . Willert was founded in 1946 and is based in St. Louis, Missouri.

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Investor(S) 1

Investor

Advantage Capital Partners

New Orleans, Louisiana, United States

Investor Investor Investor Investor Investor

Category Growth Capital Firm
Founded 1992
PE ASSETS 2.6B USD
Size Large
Type Sector Agnostic
DESCRIPTION

Advantage Capital Partners is a private equity firm focused on providing growth capital to a variety of companies. The Firm's geographic coverage includes Alabama, Colorado, Florida, Hawaii, Louisiana, Mississippi, Missouri, New York, Texas, Wisconsin and Washington DC. Advantage looks to initially commit $0.5 to $2 million per investment and can provide mezzanine debt in addition to equity capital. Areas of interest include communications, information technology, life science, and energy. Advantage Capital was formed in 1992 and is headquartered in New Orleans, Louisiana.

DEAL STATS #
Overall 91 of 272
Sector (Consumer Products) 4 of 10
Type (Venture) 57 of 126
State (Missouri) 20 of 33
Country (United States) 91 of 270
Year (2009) 10 of 10
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2009-10-20 Computime

St. Louis, Missouri, United States

Computime provides a wide range of services, including high-tech sales and sales consultation, distribution, logistics, asset management, post-sales support, and marketing services. Computime specialties include signature solution sales, Multi-Touch monitor technologies, consultations, asset management, and post-sales support. Computime was founded in 1980 and is based in St. Louis, Missouri.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2009-11-16 Kionix

Ithaca, New York, United States

Kionix makes the worlds most advanced accelerometers and gyroscopes. Their products are currently being used or tested to provide anti-skid functionality in cars, improve suspension systems to smooth bumps, and stop rollovers. At the same time, the consumer electronics world is looking to use Kionix sensors to protect laptops from breaking when dropped and to allow video game controllers to respond to subtle hand motions instead of button pushes.

Sell -
Mergr

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